Storm

Storm was founded in London in 1989 and spent the next decade doing something few watch brands attempt: treating the case as sculpture rather than a container for a dial.

The house style is immediately identifiable — mirror-polished steel, faceted and asymmetric cases, dials with no numerals at all, and a fondness for finishes that make the whole watch look like a single machined block of metal.

Some of the designs abandon conventional time display entirely, using rotating discs, hidden apertures or coloured mirror crystals that only reveal the time at certain angles. The Remi and Zorex lines have carried that idea for years.

The brand designs and produces its own watches rather than licensing the name, and sells through its own stores and jewellers, mostly in the UK and Europe.

Movements are quartz throughout. The point has never been the mechanics; it is that a Storm watch does not look like anything else in the window, which after thirty-five years remains a fair claim.

Storm holds 54 models, from £45 to £270. Half cost less than £130, and a quarter less than £75. 5 of 54 are automatic. Prices are checked nightly against the retailers’ own feeds.

1989

Founded in London as a design-led watch brand.

1995

Mirror-finished steel cases become the house signature.

2000

Opens its own retail stores.

2008

Unconventional time displays enter the collection.

2019

Thirty years of the same design language.