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Chanel J12 Watch Limited Edition, 33 Mm
Ref. H9763
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Stepping up in Chanel's range
The J12 Couture belongs to Chanel's Couture O'Clock Capsule, a collection that reaches directly into the rue Cambon ateliers for its imagery. The dial carries a white-lacquered surface printed with a dressmaker's pattern in black — the kind of technical notation that covers a couture toile — and the rotating bezel runs a tape measure motif beneath its white-varnished sapphire ring. The crown is capped with a white ceramic cabochon. The whole watch reads as a piece of fashion studio shorthand rendered in ceramic and steel. At 33mm the J12 sits comfortably across a range of wrists, and the all-white ceramic bracelet with its triple-folding deployant buckle wears as a single unbroken surface rather than a conventional linked construction. Highly resistant ceramic scratches far less readily than steel at this kind of daily contact, which matters on a bracelet that will touch cuffs, desks and watchstraps in rotation. The dial motif is what rewards a second look: the sewing pattern is faint enough to read as texture from a distance and detailed enough to resolve into something legible up close.
- Reference
- H9763
- Brand
- Chanel
- Collection
- J12
- Case size
- 33mm
- Case thickness
- 12.94mm
- Case material
- Ceramic
- Case shape
- Round
- Dial
- White
- Crystal
- Sapphire
- Bezel
- Unidirectional rotating
- Movement
- Quartz
- Water resistance
- 200m
- Bracelet / strap
- Ceramic bracelet
- Strap colour
- White
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Learn more about Chanel
Gabrielle Chanel opened her first shop in 1910 and spent the following decades removing things from women's clothing — corsetry, ornament, the assumption that formality required discomfort. The jersey suit, the little black dress and No. 5 came from that.
The watches are made in-house, not licensed. Chanel opened its own watch manufacture in La Chaux-de-Fonds in 1993 and has since taken stakes in the movement maker Kenissi, giving it access to genuinely serious mechanics.
Two designs define the output. The Première of 1987 took its octagonal case from the stopper of the No. 5 bottle and its chain-and-leather bracelet from the quilted handbag. The J12 of 2000 was made almost entirely from high-tech ceramic at a time when almost nobody was doing it, and it changed what a fashion house's watch could be taken seriously as.
More recently the Monsieur and the Code Coco have carried in-house calibres, including a jumping-hour movement developed by Chanel itself.
The company remains privately owned by the Wertheimer family.
- 1910
- Gabrielle Chanel opens her first shop in Paris.
- 1987
- The Première introduces the octagonal No. 5 case.
- 1993
- Opens its own watch manufacture in La Chaux-de-Fonds.
- 2000
- The J12 arrives in high-tech ceramic.
- 2016
- The Monsieur brings a Chanel in-house calibre.
Also in 7 collections
This watch appears in the Chanel J12 range (29), Back in Stock (3,734), Watches Under 37mm (1,369), Sports Watches (707), Dive Watches (505), Limited Edition Watches (175) and Ceramic Watches (100).
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What the specifications mean
A watch built to be worn hard and got wet.
Strengths
- 200m water resistance, rated for actual diving
- 33mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Sits in the lower half of Chanel's range as we list it
Chanel J12 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | H9763 | 581.NX.1470.RX | L52557710 |
|---|---|---|---|
| Price | £6,300 | £5,300 | £6,450 |
| Case size | 33mm | 33mm | 32mm |
| Water resistance | 200m | 50m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Ceramic bracelet | Rubber strap | Leather strap |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 200m it is rated for swimming, snorkelling and recreational diving.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedCheapest place to buy
Both Mappin & Webb and Goldsmiths list it at £6,300, so choose on delivery and warranty rather than price.
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