Tap the image to enlarge
Sekonda 30135 Black Rubber Strap Watch - W31438
Ref. 30135
See more premium optionsHide
Stepping up in the same colour and case shape
The Altitude takes its cues from the pilot watches that put legibility above everything else — large orange Arabic numerals on a matte black dial that read instantly, whatever the light. It is a utilitarian brief, and Sekonda have followed it without compromise. At 42mm with a 10mm depth, it sits with some presence on the wrist without becoming awkward under a sleeve. The rubber strap is quick-release, which makes swapping it a matter of seconds rather than a trip to a watchmaker — useful on a watch clearly intended for daily rotation.
- Reference
- 30135
- Brand
- Sekonda
- Case size
- 42mm
- Case thickness
- 10mm
- Case material
- Black PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Rubber strap
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- F.Hinds
Additional specifications
- Weight
- 93g
- Strap
- Interchangeable
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (4,007), Stainless Steel Watches (2,833), Watches Under £100 (631) and All Black Watches (292).
Manufacturer’s guarantee
Sekonda 30135 Black Rubber Strap alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30135 | W-218HD-3AVEF | R2327CX9 |
|---|---|---|---|
| Price | £30 | £29 | £30 |
| Case size | 42mm | 44.4mm | 40mm |
| Water resistance | 50m | 50m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Rubber strap | Stainless steel bracelet | Silicone strap |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedCheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
More Sekonda watches like the 30135 Black Rubber Strap
In stock, and close on style and price
