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Sekonda 40064G Blue Strap Watch And Necklace Gift Set - W32473
Ref. 40064G
Sits in Sekonda’s upper tier here — more premium than three quarters of the Sekonda watches we list, which start at £20.
Price range £20 to £100 across 204 Sekonda watches in stock.Packaged as a matched set, the watch and its crystal solitaire pendant are designed to be worn together rather than reaching for one and leaving the other in the box. The rose-gold tone case against the deep blue dial is deliberate coordination, carried through to the hands and the sparse crystal hour markers — four of them, placed to keep the dial unhurried rather than busy. On the wrist it reads as jewellery first, the blue strap tying the piece to the pendant at the neck. The quartz movement inside is Japanese, the kind Sekonda relies on across the range for accuracy that asks nothing of the owner beyond an eventual battery change.
- Reference
- 40064G
- Brand
- Sekonda
- Case material
- Rose gold PVD
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Leather strap
- Strap colour
- Blue
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Supplied as
- Gift set
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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