Michael Kors

Michael Kors founded his label in New York in 1981 and built it on accessible American luxury. The watches are produced under licence by Fossil Group and have been among the highest-volume fashion watches sold worldwide.

The design leans decorative: gold and rose gold plating, pavé crystal settings, oversized chronograph subdials that are frequently non-functional, and bracelets that echo the jewellery line. Movements are quartz.

These are styling-led accessories, priced accordingly, and they are honest about what they are.

Michael Kors holds 259 models, from £109 to £299. Half cost less than £154, and a quarter less than £145. 1 of 259 is automatic. 20 are stocked by more than one retailer, giving 279 offers in total. Prices are checked nightly against the retailers’ own feeds.

1981

Michael Kors launches his label in New York.

2004

Fossil Group begins producing the watch line.

2018

Parent company renames itself Capri Holdings.