Tommy Hilfiger

Tommy Hilfiger founded his label in New York in 1985, building it on American preppy sportswear — nautical stripes, red-white-and-blue, collegiate references. The watches are produced under licence by Movado Group.

They follow the clothing closely: large legible dials, silicone and steel bracelets, and frequent use of the house colour palette. Movements are quartz throughout at the volume end of the range.

These are accessible fashion watches. They are not attempting horological credibility, and their appeal is styling and price rather than mechanics.

Tommy Hilfiger holds 174 models, from £80 to £239. Half cost less than £159, and a quarter less than £139. 3 of 174 are automatic. 17 are stocked by more than one retailer, giving 191 offers in total. Prices are checked nightly against the retailers’ own feeds.

1985

Tommy Hilfiger launches his label in New York.

2001

Movado Group begins producing the watch line.

2010

PVH Corp acquires the brand.