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Limit 5740 Gold Tone Expanding Bracelet Watch - W77248
Ref. 5740
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Stepping up in Limit's range
Limit's Classic series has run for long enough that the 5740 sits comfortably in a tradition rather than chasing one. At 34mm across and only 7mm deep, the case carries a proportions that belong to dress watches of the mid-century — narrow enough to disappear under a shirt cuff, flat enough that it never lifts the sleeve. The expanding bracelet is what sets it apart from almost anything sold alongside it at this end of the market. There is no clasp to fumble with and no link removal needed to fit it: the internal spring mechanism stretches over the hand and settles onto the wrist automatically. For anyone who finds conventional clasps awkward, or who simply wants a watch they can put on with one hand, that is a genuine and daily advantage.
- Reference
- 5740
- Brand
- Limit
- Case size
- 34mm
- Case thickness
- 7mm
- Lug width
- 17mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- White
- Crystal
- Mineral
- Movement
- Automatic
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Limit
Limit has been sold in Britain since 1912, and for most of that time it has occupied one position without much deviation: the cheapest watch in the shop that is still worth owning.
It sits under Time Products, the same ownership as Sekonda and Accurist, which gives all three shared sourcing and distribution across British jewellers, catalogue retailers and department stores.
The range is deliberately conservative — plain dials, Roman or baton markers, gold-plated and stainless cases, leather and bracelet straps, mostly quartz with a small number of mechanical models. Pocket watches remain part of the catalogue, which few brands can still say.
It is a first watch, a school watch, a work watch and a gift watch, and it has been all four for over a century without pretending to be anything else.
- 1912
- The Limit name appears on British watches.
- 1970
- Quartz models take over the range.
- 1990
- Distribution widens through catalogue retailers.
- 2010
- Sits alongside Sekonda under Time Products.
- 2020
- Pocket watches remain a continuing part of the catalogue.
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
What size strap does it take?
17mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's, though at 34mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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