Tap the image to enlarge
Sekonda 30313 Black Silicone Strap Watch - W31450
Ref. 30313
See more premium optionsHide
Stepping up in the same colour and case shape
The dive aesthetic here is visual rather than functional — the green dial and matching fixed bezel read as a colour-coordinated set, and the black silicone strap keeps the whole thing grounded without competing with it. At 44mm it carries enough presence to suit the look without tipping into oversized. The 50m rating handles daily life and swimming comfortably, and the silicone strap means neither sweat nor water is a concern. A straightforward watch for everyday wear that commits to its colour scheme without hedging.
- Reference
- 30313
- Brand
- Sekonda
- Case size
- 44mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Green
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Silicone strap
- Strap colour
- Green
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in Back in Stock (3,460), Stainless Steel Watches (2,531), Watches 44mm and Over (569), Watches Under £100 (411) and Green Dial Watches (339).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 27 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- Sits in the lower half of Sekonda's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
- 44mm sits at the larger end
Sekonda 30313 Black Silicone Strap alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30313 | SR5142 | RY2983 |
|---|---|---|---|
| Price | £30 | £37 | £45 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Silicone strap | Rubber strap |
| This watch |
|
|
More Sekonda watches like the 30313 Black Silicone Strap
In stock, and close on style and price
