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Sekonda 30315 Blue Dial Bracelet Watch - W31452
Ref. 30315
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Stepping up in the same colour and case shape
The dive aesthetic here is purely decorative — the fixed red-and-blue bezel nods directly at the classic GMT and diver palette without any rotating function behind it, and 50m is splash-and-swim territory rather than anything deeper. That is not a compromise so much as an honest brief: a bold sporting look for daily wear, with enough water resistance to cover a pool session but no pretence beyond it. At 44mm on a steel bracelet with a folding clasp, it sits as a confident casual piece — the kind of watch that reads clearly across a room on a blue dial without demanding a conversation about it.
- Reference
- 30315
- Brand
- Sekonda
- Case size
- 44mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Bezel
- Fixed
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in Back in Stock (3,988), Stainless Steel Watches (2,814), Blue Dial Watches (778), Watches 44mm and Over (753) and Watches Under £100 (533).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 28 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- Luminous hands and markers for low light
- Sits in the lower half of Sekonda's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
- 44mm sits at the larger end
Sekonda 30315 Blue Dial Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30315 | W-218HD-3AVEF | SR5042 |
|---|---|---|---|
| Price | £35 | £29 | £35 |
| Case size | 44mm | 44.4mm | 46mm |
| Water resistance | 50m | 50m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Silicone strap |
| This watch |
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