Hugo Boss

Hugo Boss was founded as a clothing manufacturer in Metzingen in 1924. The modern company is a global fashion house, and its watches are produced under licence by Movado Group.

The watch line reflects the clothing: German minimalism, sparse dials, brushed steel, and a general absence of decoration. Movements are quartz or bought-in automatic. These are not manufacture watches and are not presented as such.

Within the licensed-fashion category, the design discipline is better than most. The dials are legible, the proportions are usually sensible, and the styling holds up rather than dating quickly.

Hugo Boss holds 119 models, from £65 to £399. Half cost less than £185, and a quarter less than £139. 3 of 119 are automatic. Prices are checked nightly against the retailers’ own feeds.

1924

Hugo Boss founded in Metzingen as a clothing manufacturer.

1970

The BOSS menswear brand launches.

2005

Movado Group begins producing Hugo Boss watches under licence.