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Sekonda 30221 Motion Plus Smartwatch - W31398
Ref. 30221
Sits in Sekonda’s upper tier here — more premium than three quarters of the Sekonda watches we list, which start at £20.
Price range £20 to £120 across 227 Sekonda watches in stock.The Motion Plus sits in Sekonda's fitness tracking line as the most connected version yet, adding Bluetooth calling — answered and placed directly from the wrist via a built-in microphone and speaker — to what earlier variants could not manage. Fifteen sports modes, continuous heart rate tracking and step counting are all present, tied to the Sekonda Smart app on iOS or Android. The 1.83-inch touchscreen fills a rectangular face within a square case, with a fixed black bezel framing it. On a 38mm body that is a substantial screen, and it reads clearly at a glance. The bamboo-mesh bracelet is a practical choice: the push-button deployant clasp slides along the mesh rail to fit different wrist sizes without any tools, and the quick-release bars mean swapping it takes seconds. The battery is rated for up to 10 days on a charge, which reduces the friction of daily use considerably.
- Reference
- 30221
- Brand
- Sekonda
- Case size
- 38mm
- Lug width
- 20mm
- Case material
- Stainless steel
- Case shape
- Square
- Dial
- Black
- Functions
- Alarm, Backlight, Bluetooth, Step counter, Heart rate, Digital display, Heart rate monitor
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Retailer
- F.Hinds
Additional specifications
- Strap
- Interchangeable
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 38mm suits most wrists
- Luminous hands and markers for low light
- One of Sekonda's more premium watches
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30221 |  LTP-B166D-2AVEF |  RYS28-2160 |
|---|---|---|---|
| Price | £75 | £75 | £60 |
| Case size | 38mm | 37mm | 38mm |
| Water resistance | — | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Leather strap |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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