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Sekonda 30340 Green Fabric Strap Watch - W31461
Ref. 30340
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Stepping up in Sekonda's range
A straightforward field-watch interpretation: matte black case, cream dial, canvas strap in military green. The red seconds hand is the one deliberate disruption to an otherwise understated palette — it gives the dial a focal point without pulling the whole thing toward sport-watch territory. The combination reads casually, but wears tidily enough that it sits as comfortably with chinos as with workwear.
- Reference
- 30340
- Brand
- Sekonda
- Case shape
- Round
- Dial
- Cream
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Fabric strap
- Strap colour
- Green
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 3 collections
This watch appears in Back in Stock (4,007), Watches Under £100 (631) and Champagne & Cream Dial Watches (159).
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