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Sekonda 30342 Blue Strap Watch - W31460
Ref. 30342
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Stepping up in Sekonda's range
The contrast between the cream dial and black case is deliberately graphic — the kind of pairing that reads clearly across a room. The red seconds hand cuts through the neutral palette with just enough colour to catch the eye without disrupting the overall calm of the thing, and the blue strap pulls that accent into the rest of the watch in a way that keeps it cohesive rather than restless. A straightforward quartz casual built for everyday wear.
- Reference
- 30342
- Brand
- Sekonda
- Case shape
- Round
- Dial
- Cream
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Leather strap
- Strap colour
- Blue
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (4,007), Leather Strap Watches (904), Watches Under £100 (631) and Champagne & Cream Dial Watches (159).
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