Kensington Watches
Sekonda 3134 Gold Tone Black Strap Watch - W31232

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Sekonda

Sekonda 3134 Gold Tone Black Strap Watch - W31232

Ref. 3134

Among our 192 Sekonda watchesThis watch£25
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Stepping up in the same colour and case shape

Price range £20 to £120 across 192 Sekonda watches in stock.

The Easy Reader name is earned rather than assumed: large Arabic numerals on a white dial are designed first and last to be read at a glance, without squinting or tilting. Sekonda has kept this format in the range for decades, and the 3134 carries it in its simplest form — gold case, black strap, nothing competing with the dial. At 37mm and somewhere between 6 and 7mm deep, it disappears under a shirt cuff without a thought, which is the whole argument for a watch like this. The contrast between the white dial and the black leather keeps legibility in low light as well as bright, and the gold buckle ties the hardware together without fuss.

Reference
3134
Brand
Sekonda
Case size
37mm
Case material
Brass
Case shape
Round
Dial
White
Crystal
Mineral
Movement
Quartz
Water resistance
30m
Bracelet / strap
Leather strap
Strap colour
Black
Clasp
Buckle
Retailer
F.Hinds
Learn more about Sekonda

Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.

That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.

The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.

What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.

The brand is owned by Time Products, which also owns Accurist and Limit.

1966
Created by ChasProm as an export name for Soviet watches.
1988
Becomes the UK's leading watch brand.
1993
Production moves to Hong Kong after Soviet ties end.
2014
Owner Time Products acquires Accurist.
2026
Sixty years of selling over a million watches a year in Britain.

All Sekonda watches

Also in 4 collections

This watch appears in Back in Stock (4,007), Leather Strap Watches (904), Watches Under £100 (631) and Dress Watches (456).

Manufacturer’s guarantee

What the specifications mean

Strengths

  • 37mm suits most wrists
  • Sits in the lower half of Sekonda's range as we list it

Worth knowing

  • 30m means keeping it away from water
Best forEveryday wearFormal wear
Less suited toWater

Sekonda 3134 Gold Tone Black alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

3134 Gold Tone Black Strap Watch - W31232 compared with 2 alternatives from other brands
SpecificationThis watch3134 Gold Tone Black Strap Watch - W312323134SkechersSR6141 Rosencrans Black Silicone Strap Watch - W5503SR6141LorusRG855CX5 Stainless Steel Expanding Bracelet Watch - W16263RG855CX5
Price£25£27£30
Case size37mm37mm37.5mm
Water resistance30m50m30m
MovementQuartzQuartzQuartz
StrapLeather strapSilicone strapStainless steel bracelet
This watch
  • Rated deeper
  • Costs more

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

No. At 30m it will survive rain and handwashing, but not submersion of any kind.

Water resistance explained

Will the glass scratch?

It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.

Sapphire, mineral and acrylic compared

Does it need a battery?

Yes. It is quartz, so expect a battery change every two to three years at a jeweller.

Quartz, automatic and solar compared

Cheapest place to buy

F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.

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