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Sekonda 40755 Gold Tone Bracelet Watch - W32477
Ref. 40755
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Stepping up in the same dial colour
A compact dress watch built around the kind of finish that works with gold jewellery already on the wrist — the bracelet, case and dial all pull in the same direction rather than asking different elements to meet in the middle. The crystals on the bezel come in pairs, which gives the setting a rhythm rather than a scatter, and the stone hour markers keep the dial consistent with that approach. It will wear best kept to that role: an evening out, a formal occasion, anything where a clean gold line from wrist to cuff reads well.
- Reference
- 40755
- Brand
- Sekonda
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Champagne
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (3,988), Gold Watches (560), Watches Under £100 (533) and Champagne & Cream Dial Watches (146).
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