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Sekonda 40764 Two Tone Bracelet Watch - W32480
Ref. 40764
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Stepping up in the same colour and case shape
A clean white dial with rose gold accents, stone-set markers at the quarters, and a stone-set bezel: this is Sekonda working in a register that sits comfortably alongside silver and rose gold jewellery without demanding to be the centrepiece of it. The two-tone bracelet carries both finishes simultaneously, which means it coordinates with mixed-metal pieces rather than forcing a choice between them.
- Reference
- 40764
- Brand
- Sekonda
- Case material
- Two-tone
- Case shape
- Round
- Dial
- White
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 3 collections
This watch appears in Back in Stock (3,988), Watches Under £100 (533) and Two-Tone Watches (406).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 28 September 2026. Stock is checked nightly and this page updates when it returns.
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