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Swatch Sari 1993 Collectable Colourful Strap Watch- GM111 - Z4332
Ref. GM111
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Stepping up in Swatch's range
Stucchi 1991 Collectable Patterned Strap Watch- GN107 - Z4311£90
Moonquake 1990 Collectable Black Strap Watch- GX404 - Z4307£100
Crazy Eight 1993 Collectable Colourful Watch- GN125 - Z4335£100
Big Enuff 1993 Collectable Illustrated Watch- GB151 - Z4315£100
Ean Code 1992 Collectable Patterned Watch- GB143 - Z4309£100
Released in 1993, the GM111 'Sari' belongs to an era when Swatch treated the watch face as a canvas for genuine artistic ambition. This one drew from Indian culture and Hindu visual traditions, producing a dial that is less a time-reading surface than a small piece of folk illustration — the yellow ground densely worked with patterned motifs that continue onto the green strap, so the whole piece reads as a single designed object rather than a case with a strap attached. At 34mm in resin, it sits lightly on the wrist and wears equally well on narrow or broader wrists, which is presumably why Swatch classified it as unisex. The quartz movement is sealed into the case structure in the manner typical of the period — not serviceable, but the battery is accessible through a coin-slot hatch on the caseback without specialist tools. The one practical note for a piece of this age: 1990s Swatch rubber can become brittle after decades in storage, and the original strap should be handled with that in mind. Standard 17mm Swatch-compatible straps are a straightforward substitute if needed.
- Reference
- GM111
- Brand
- Swatch
- Collection
- EssentialsCase Size: 34
- Case size
- 34mm
- Case material
- Resin
- Case shape
- Round
- Dial
- Yellow
- Crystal
- Acrylic
- Movement
- Quartz
- Bracelet / strap
- Rubber strap
- Strap colour
- Green
- Clasp
- Buckle
- Lume
- Luminous
- Condition
- Vintage
- Retailer
- F.Hinds
Additional specifications
- Origin
- Swiss made
Learn more about Swatch
Swatch was the Swiss industry's answer to its own near-death. By the early 1980s Japanese quartz had reduced Swiss watch exports catastrophically and employment had collapsed. Nicolas Hayek, brought in as a consultant to advise on liquidating the ASUAG and SSIH conglomerates, recommended the opposite: merge them and attack the low end.
The engineering that made it possible was radical. Ernst Thomke, Elmar Mock, and Jacques Müller designed a watch with fifty-one components instead of the usual ninety-odd, with the movement assembled directly into the injection-moulded case so the watch could not be opened or repaired. It could be made in Switzerland, by robots, for less than the Asian competition.
The first Swatches went on sale in 1983. They were cheap, plastic, colourful, and — critically — sold as fashion rather than as timekeeping. Buyers owned several. Artists including Keith Haring, Kiki Picasso, and later Vivienne Westwood designed editions, and some early models now trade for thousands.
Swatch sold over a hundred million watches within its first decade and financed the rescue of the entire Swiss industry. The Swatch Group that resulted owns Breguet, Blancpain, Omega, Longines, Tissot, Hamilton, and Glashütte Original, and remains the largest watch company in the world.
The MoonSwatch collaboration with Omega in 2022 caused queues around the world.
- 1983
- The first Swatch launches with a 51-component movement.
- 1985
- Keith Haring designs the first artist editions.
- 1992
- Cumulative sales pass 100 million watches.
- 2022
- The MoonSwatch collaboration with Omega sells out globally.
This watch appears in Under 37mm (1,010), Under £100 (305) and Pre-Owned & Vintage (46).
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
Yes, but it polishes out. Acrylic marks easily and a scratch can be buffed away at home, which is why vintage-style watches still use it.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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