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Swatch George 1992 Collectable Green Leather Strap Watch- GX409 - Z4331
Ref. GX409
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Stepping up in Swatch's range
Big Enuff 1993 Collectable Illustrated Watch- GB151 - Z4315£100
Stucchi 1991 Collectable Patterned Strap Watch- GN107 - Z4311£90
Moonquake 1990 Collectable Black Strap Watch- GX404 - Z4307£100
Crazy Eight 1993 Collectable Colourful Watch- GN125 - Z4335£100
Campana 1994 Collectable Red Leather Strap Watch- GM119 - Z4339£100
The GX409 sits within the Originals line, which in Swatch's early years was where the brand demonstrated that a resin case and acrylic crystal could carry genuine design intent rather than merely cut costs. This particular piece has remained unworn since its release — new old stock in the truest sense, untouched in its box with original paperwork intact. What that means for a collector is a dial and strap that reflect exactly what left the factory, without the fading or hairlines that accumulate on a worn example. The green leather strap is the defining visual note: it lifts what might otherwise read as a straightforward silver-dialled everyday watch into something with a specific character. At 34mm the case sits neatly on narrower wrists, and the resin construction keeps it light enough to forget you are wearing it — though the advice here, given its age, is to treat it as the display piece it has effectively become rather than a daily wearer.
- Reference
- GX409
- Brand
- Swatch
- Collection
- Originals
- Case size
- 34mm
- Lug width
- 17mm
- Case material
- Resin
- Case shape
- Round
- Dial
- Silver
- Crystal
- Acrylic
- Movement
- Quartz
- Functions
- Date
- Bracelet / strap
- Leather strap
- Strap colour
- Green
- Clasp
- Buckle
- Lume
- Luminous
- Condition
- Vintage
- Retailer
- F.Hinds
Learn more about Swatch
Swatch was the Swiss industry's answer to its own near-death. By the early 1980s Japanese quartz had reduced Swiss watch exports catastrophically and employment had collapsed. Nicolas Hayek, brought in as a consultant to advise on liquidating the ASUAG and SSIH conglomerates, recommended the opposite: merge them and attack the low end.
The engineering that made it possible was radical. Ernst Thomke, Elmar Mock, and Jacques Müller designed a watch with fifty-one components instead of the usual ninety-odd, with the movement assembled directly into the injection-moulded case so the watch could not be opened or repaired. It could be made in Switzerland, by robots, for less than the Asian competition.
The first Swatches went on sale in 1983. They were cheap, plastic, colourful, and — critically — sold as fashion rather than as timekeeping. Buyers owned several. Artists including Keith Haring, Kiki Picasso, and later Vivienne Westwood designed editions, and some early models now trade for thousands.
Swatch sold over a hundred million watches within its first decade and financed the rescue of the entire Swiss industry. The Swatch Group that resulted owns Breguet, Blancpain, Omega, Longines, Tissot, Hamilton, and Glashütte Original, and remains the largest watch company in the world.
The MoonSwatch collaboration with Omega in 2022 caused queues around the world.
- 1983
- The first Swatch launches with a 51-component movement.
- 1985
- Keith Haring designs the first artist editions.
- 1992
- Cumulative sales pass 100 million watches.
- 2022
- The MoonSwatch collaboration with Omega sells out globally.
Also in 7 collections
This watch appears in the Swatch Originals range (14), Watches Under 37mm (1,746), Leather Strap Watches (1,065), Silver Dial Watches (730), Watches Under £100 (725), Dress Watches (541) and Pre-Owned, Ex-Display & Vintage Watches (321).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 7 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- Luminous hands and markers for low light
- Sits in the lower half of Swatch's range as we list it
Worth knowing
- Acrylic crystal marks easily, though it polishes out
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