Tory Burch

Tory Burch opened her first shop in New York in 2004 and built the label on a preppy, colour-confident aesthetic — the double-T medallion, the Reva flat, prints borrowed from her own collection of vintage textiles.

The watches are licensed. Fossil Group holds the agreement and produces the collection, which is sold through the label's own boutiques and through department stores.

Design follows the house rather than watchmaking convention: the double-T logo used as a case shape or a bezel motif, enamel and lacquer dials, mixed metal finishes and interchangeable straps, with a strong gift-market orientation.

Movements are quartz, with a small number of connected models produced during Fossil's smartwatch years.

These are accessories carrying a fashion name, priced accordingly, and none the worse for being clear about it.

Tory Burch holds 16 models, from £309 to £379. Half cost less than £329, and a quarter less than £317. Prices are checked nightly against the retailers’ own feeds.

2004

Tory Burch opens her first store in New York.

2006

The Reva flat establishes the double-T motif.

2014

Fossil Group launches the licensed watch collection.

2016

Connected models join the range.

2020

Watches sell through boutiques and department stores worldwide.