Tap the image to enlarge
Accurist Classic Black Leather Silver Dial Mens Watch
Ref. 73004
A 37mm stainless steel case keeps proportions neat and wrist-friendly, while the 9mm depth sits flat beneath a cuff. The silver dial carries gold-tone baton indices and a distinctive lollipop seconds hand, with a date window placed at six o'clock. A sapphire crystal sits above it all, resisting everyday scratches with ease. The black calfskin leather strap has a crocodile pattern and fastens with a traditional pin buckle. At 20mm, it fills the lugs squarely. Water resistance runs to 50 metres.
- Reference
- 73004
- Brand
- Accurist
- Case size
- 37mm
- Case thickness
- 9mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- Goldsmiths
Learn more about Accurist
Asher and Rebecca Loftus founded Accurist on St John Street in Clerkenwell in 1946, in the district that had been the centre of British watch and clockmaking for two centuries. The name was the proposition: accurate watches, affordably priced.
The family kept the company for sixty-eight years, and built its identity less through movements than through association with timekeeping as a national institution. In 1986 Accurist became the first company to sponsor the UK's Speaking Clock, a position it held until 2008 — for a generation of callers, the time was quite literally brought to you by Accurist.
The brand also sponsored the Millennium Countdown clock at the Royal Observatory in Greenwich, ticking down the last thousand days to the year 2000 at the home of Greenwich Mean Time itself. Accurist watches went to Concorde pilots, and the brand appeared in advertising alongside the England football team.
Time Products acquired Accurist from the Loftus family in 2014, bringing it under the same ownership as Sekonda and Limit, and moved the business to Leicestershire.
The collection today is largely quartz — classic British dress styling, London-themed lines, and a price point that has always been the point.
- 1946
- Founded in Clerkenwell by Asher and Rebecca Loftus.
- 1986
- Becomes the first sponsor of the UK Speaking Clock.
- 1997
- Sponsors the Millennium Countdown clock at Greenwich.
- 2008
- The Speaking Clock sponsorship ends after twenty-two years.
- 2014
- Acquired by Time Products after 68 years in family hands.
Also in 6 collections
This watch appears in Back in Stock (4,015), Stainless Steel Watches (2,576), Leather Strap Watches (842), Watches Under £100 (642), Silver Dial Watches (565) and Dress Watches (424).
Temporarily out of stock
Goldsmiths is not currently taking orders for this reference. Last listed as available on 28 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 37mm suits most wrists
- Sapphire crystal, which resists scratching
Worth knowing
- 50m suits rain and handwashing, not swimming
Price history
This watch is currently at its lowest recorded price. It reached £89 on 10 August. Prices are checked every day, and we record any changes.
Accurist Classic Black Leather Silver alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 73004 | LTP-B166D-7AVEF | 1032 |
|---|---|---|---|
| Price | £67 | £75 | £65 |
| Case size | 37mm | 37mm | 38mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's, though at 37mm it sits in the range that suits anyone.
Has the price changed recently?
It's currently at its lowest recorded price since we began tracking it. It's ranged between £67 and £89, today it's £67.
More Accurist watches like the Classic Black Leather Silver
In stock, and close on style and price
