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Armani Exchange AX1969 Chronograph Bracelet Watch - W65503
Ref. AX1969
The Spencer collection sits at the sportier end of Armani Exchange's lineup, and the AX1969 makes that position clear without ambiguity. The rotating bezel wears black against the otherwise all-silver case and bracelet, which gives the watch its only real contrast — everything else holds to a single tone, the sunray dial included. Three sub-dials and a date window fill the face without crowding it, and the textured outer rim keeps the eye moving. At 181 grams it is a substantial thing on the wrist, and at 44mm it will read large on anything but a broad wrist. The bracelet links are removable for fitting, and the dual-pusher folding clasp resists accidental release during activity — a practical detail on a watch rated to 100m, which covers swimming and snorkelling comfortably.
- Reference
- AX1969
- Brand
- Armani Exchange
- Collection
- Spencer
- Case size
- 44mm
- Case thickness
- 13mm
- Lug width
- 22mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Mineral
- Bezel
- Rotating
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Armani Exchange
Giorgio Armani launched A|X Armani Exchange in the United States in 1991, positioned below Emporio Armani as the group's most accessible line. Where the parent label drew on Milanese tailoring, Armani Exchange took its cues from street style and club culture, and priced itself accordingly.
Ownership took years to settle. A joint venture with Como Holdings was formed in 2005 to accelerate the line's growth, with Armani initially holding a minority stake. He bought a further quarter in 2008 and the remainder in 2014, bringing the brand fully in-house. In 2017 Armani Jeans was folded into it, consolidating the group's casual offering under one name.
The watches are made under licence by Fossil Group, the same manufacturer behind the Emporio Armani line, and they sit at a similar price point. The styling is the difference. Armani Exchange runs larger, brighter and more heavily branded than its sibling, with visible logos and bolder case treatments, which is the point rather than an oversight.
- 1991
- A|X Armani Exchange launches in the United States.
- 2005
- Presidio Holdings joint venture formed to expand the line.
- 2014
- Giorgio Armani takes full ownership of the brand.
- 2017
- Armani Jeans is folded into Armani Exchange.
No longer listed
No retailer we track is currently selling this reference. The specifications below are kept for reference, and the page returns to normal if it is listed again.
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- Luminous hands and markers for low light
Worth knowing
- 44mm sits at the larger end
Armani Exchange AX1969 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX1969 | AX1969 | MK8446 |
|---|---|---|---|
| Price | £145 | £145 | £149 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
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