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Audemars Piguet Royal Oak 34mm Stainless Steel
Ref. 77350ST.OO.1261ST.01
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Stepping up in Audemars Piguet's range
Until 2020, if you wanted a Royal Oak smaller than 37mm, you accepted a quartz movement — that was simply the arrangement. The 77350ST changed it, becoming the first self-winding Royal Oak ever produced at 34mm. The Calibre 5800, supplied by Vaucher Manufacture Fleurier and finished with a 22-carat gold openworked rotor, is what made it possible: a thin, high-grade automatic that fits within the 8.8mm profile without the case climbing off the wrist. That flatness is the detail that earns its keep daily. Gérald Genta's integrated bracelet and eight-bolt bezel give the watch a presence well beyond what 34mm usually projects, but it still slides under a cuff in a way the larger automatics in the family will not. The Grande Tapisserie guilloché on the silver dial shifts from near-flat grey in shade to something closer to woven silk in direct light — a surface that rewards attention without demanding it. Sizing the bracelet requires removing pinned links rather than using a micro-adjustment system, so it is worth having Audemars Piguet fit the optional 1.5-sized links to land on the right circumference. Once set correctly, the taper of the bracelet into the case reads as a single unbroken form.
- Reference
- 77350ST.OO.1261ST.01
- Brand
- Audemars Piguet
- Case size
- 34mm
- Case thickness
- 8.8mm
- Case material
- Stainless steel
- Case shape
- Octagonal
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Automatic
- Calibre
- 5800
- Functions
- Date, Skeleton dial
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Condition
- Vintage
- Retailer
- Mappin & Webb
Additional specifications
- Power reserve
- 50 hours
Learn more about Audemars Piguet
Jules Louis Audemars and Edward Auguste Piguet, both from the Vallée de Joux, formalised their partnership in 1875. The valley was then the centre of complicated movement work, and the pair spent their early decades supplying calibres to other houses — Tiffany among them — rather than selling under their own name.
The firm remains privately held by descendants of the founding families, an unusual survival in an industry consolidated into three or four groups.
Its defining moment came in 1972, in the depths of the quartz crisis, when Audemars Piguet released the Royal Oak: a steel watch priced above gold ones, with an octagonal bezel, exposed screws, and an integrated bracelet, drawn by Gérald Genta reportedly overnight. It was widely mocked at launch. It created the luxury sports watch category and now underpins the entire company.
The Royal Oak Offshore of 1993 pushed the same design larger and louder, and drew similar early scepticism before becoming a pillar in its own right. The Code 11.59 collection, introduced in 2019, was the house's attempt to prove it could sell something else — a mixed reception commercially, though the movements inside are serious.
Underneath the modern noise, the complication pedigree is intact: minute repeaters, perpetual calendars, and some of the thinnest tourbillon movements built anywhere.
- 1875
- Jules Louis Audemars and Edward Auguste Piguet begin working together.
- 1881
- The firm is registered as Audemars Piguet & Cie.
- 1972
- The Royal Oak launches, inventing the luxury steel sports watch.
- 1993
- The Royal Oak Offshore extends the line.
- 2019
- Code 11.59 debuts as a new collection.
Also in 6 collections
This watch appears in Stainless Steel Watches (2,616), Watches Under 37mm (1,375), Automatic Watches (1,362), Silver Dial Watches (587), Pre-Owned, Ex-Display & Vintage Watches (235) and Skeleton Watches (228).
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 34mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Sits in the lower half of Audemars Piguet's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 77350ST.OO.1261ST.01 | 9088BB/52/BC0/DD00 | O22058382055002 |
|---|---|---|---|
| Price | £37,000 | £37,950 | £24,500 |
| Case size | 34mm | 30mm | 38mm |
| Water resistance | 50m | 30m | 150m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Leather strap |
| Power reserve | 50 hours | 45 hours | 55 hours |
| This watch |
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|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
How long does it run for when it's not worn?
About 50 hours fully wound — enough to survive a night off the wrist, but not a full weekend.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
Mappin & Webb at £37,000, pre-owned. No UK retailer we track lists this reference new.
Is this available new?
Not from the UK retailers we track. This reference is listed as pre-owned only, at £37,000 from Mappin & Webb. A pre-owned watch has been worn, and is normally sold under the retailer’s own warranty rather than the manufacturer’s.
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