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Baume & Mercier Riviera Automatic Ladies Watch, Date Display, 33mm
Ref. BM0A10675
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Stepping up in Baume & Mercier's range
The Riviera line dates to 1973, and its defining feature has always been the twelve-sided bezel with its four visible lateral screws — a shape that sits somewhere between sporting and formal without fully committing to either. This 33mm iteration, introduced in 2022, applies that geometry to a genuinely wearable scale, keeping the case under 10mm thick so it reads as jewellery-weight on the wrist even with a full steel bracelet. The pink sun-satin dial shifts between flat and luminous depending on the angle, and the rhodium-plated dauphine hands and Roman numerals keep it from feeling overly casual. The bracelet mixes polished and satin finishing in the same integrated construction, and the strap-swap system requires no tools — a practical detail that matters if the owner wants to run a leather or rubber alternative without visiting a watchmaker. The triple folding clasp with push-piece security holds things firmly without fuss. The movement visible through the exhibition caseback is a Sellita SW200-1, 26 jewels, running at 28,800 vibrations per hour with a 38-hour reserve — a solid Swiss workhorse that earns its place here rather than being hidden behind a solid caseback as an afterthought.
- Reference
- BM0A10675
- Brand
- Baume & Mercier
- Collection
- Riviera
- Case size
- 33mm
- Case thickness
- 10mm
- Case material
- Stainless steel
- Case shape
- Octagonal
- Dial
- Pink
- Crystal
- Sapphire
- Movement
- Automatic
- Calibre
- Sellita SW200-1
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- Mappin & Webb
Additional specifications
- Power reserve
- 38 hours
- Origin
- Swiss made
Learn more about Baume & Mercier
The Baume brothers opened a watchmaking business in Les Bois in the Swiss Jura in 1830, and built a substantial export operation through a London office. The company won significant honours at nineteenth-century observatory trials, including a record for a chronograph tourbillon at Kew that stood for years.
The modern company dates from 1918, when William Baume partnered with Paul Mercier in Geneva. Mercier brought design sensibility, and the house's Art Deco pieces of the 1920s — shaped cases, jewelled dials, and the Phi emblem representing the golden ratio — established a decorative direction it has largely kept.
Baume & Mercier was among the founding members of the Geneva Seal system and produced complications including minute repeaters and perpetual calendars in its earlier decades.
Its modern position is deliberately accessible: classical Swiss watchmaking at prices below the group's luxury tier, with the Clifton, Riviera, and Hampton collections covering round dress watches, integrated-bracelet sports watches, and rectangular Art Deco shapes respectively. The Riviera, introduced in 1973, was among the first steel luxury sports watches with an integrated bracelet, arriving a year after the Royal Oak.
The house has been part of Richemont since the group's formation, and produces around two hundred thousand watches annually.
- 1830
- The Baume brothers begin watchmaking in Les Bois.
- 1892
- A Kew observatory record is set with a chronograph tourbillon.
- 1918
- William Baume and Paul Mercier partner in Geneva.
- 1973
- The twelve-sided Riviera launches.
Also in 6 collections
This watch appears in the Baume & Mercier Riviera range (14), Stainless Steel Watches (2,624), Back in Stock (1,916), Automatic Watches (1,472), Watches Under 37mm (1,363) and Women's Watches (1,251).
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 33mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
- 38-hour reserve means winding it after a day off
Baume & Mercier Riviera alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | BM0A10675 | L23574726 | YA166401 |
|---|---|---|---|
| Price | £2,140 | £2,200 | £2,130 |
| Case size | 33mm | 34mm | 36mm |
| Water resistance | 50m | 30m | 50m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| Power reserve | 38 hours | 72 hours | 50 hours |
| This watch |
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Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
How long does it run for when it's not worn?
About 38 hours fully wound — so it will usually stop if you leave it off overnight.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
Mappin & Webb is the only UK retailer we track stocking this reference new, at £2,140. There is nothing to compare it against today.
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