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Baume & Mercier Clifton 39mm Mens Watch Blue
Ref. BMM0A10771
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Stepping up in Baume & Mercier's range
The Clifton was redesigned at Watches & Wonders 2025, with a newly proportioned 39mm case that draws its ergonomic sensibility from Baume & Mercier's 1950s archive. That lineage shows in the restrained geometry: a round satin-finished case, a crosshair dial layout, alpha-shaped hands and riveted trapezoid indexes that read as resolved rather than decorated. The gradient blue lacquered dial shifts depth depending on the light, and the rhodium-plated indexes catch it differently still — the kind of dial that improves with familiarity rather than announcing itself. At 39mm the case sits without imposing, and the tool-free quick-change mechanism on the alligator strap means the watch adapts to a formal or casual wrist with no ceremony. The BM13-1975A is an in-house Baumatic movement, and the five-day power reserve is the practical consequence of that investment: a long weekend without winding, and the exhibition caseback to observe why. For an automatic at this size, 120 hours is a serious margin.
- Reference
- BMM0A10771
- Brand
- Baume & Mercier
- Collection
- Clifton
- Case size
- 39mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Blue
- Crystal
- Sapphire
- Movement
- Automatic
- Calibre
- BM13-1975A
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Blue
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- Mappin & Webb
Additional specifications
- Power reserve
- 120 hours
Learn more about Baume & Mercier
The Baume brothers opened a watchmaking business in Les Bois in the Swiss Jura in 1830, and built a substantial export operation through a London office. The company won significant honours at nineteenth-century observatory trials, including a record for a chronograph tourbillon at Kew that stood for years.
The modern company dates from 1918, when William Baume partnered with Paul Mercier in Geneva. Mercier brought design sensibility, and the house's Art Deco pieces of the 1920s — shaped cases, jewelled dials, and the Phi emblem representing the golden ratio — established a decorative direction it has largely kept.
Baume & Mercier was among the founding members of the Geneva Seal system and produced complications including minute repeaters and perpetual calendars in its earlier decades.
Its modern position is deliberately accessible: classical Swiss watchmaking at prices below the group's luxury tier, with the Clifton, Riviera, and Hampton collections covering round dress watches, integrated-bracelet sports watches, and rectangular Art Deco shapes respectively. The Riviera, introduced in 1973, was among the first steel luxury sports watches with an integrated bracelet, arriving a year after the Royal Oak.
The house has been part of Richemont since the group's formation, and produces around two hundred thousand watches annually.
- 1830
- The Baume brothers begin watchmaking in Les Bois.
- 1892
- A Kew observatory record is set with a chronograph tourbillon.
- 1918
- William Baume and Paul Mercier partner in Geneva.
- 1973
- The twelve-sided Riviera launches.
Also in 6 collections
This watch appears in Stainless Steel Watches (2,624), Back in Stock (1,916), Automatic Watches (1,472), Leather Strap Watches (844), Blue Dial Watches (708) and Dress Watches (451).
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 39mm suits most wrists
- Sapphire crystal, which resists scratching
- 120-hour reserve survives a weekend off the wrist
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Baume & Mercier Clifton alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | BMM0A10771 | 140 | 35123TA01.BMT12 |
|---|---|---|---|
| Price | £3,200 | £3,400 | £3,290 |
| Case size | 39mm | 38.5mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Leather strap | Leather strap | Stainless steel bracelet |
| Power reserve | 120 hours | 43 hours | 56 hours |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
How long does it run for when it's not worn?
About 120 hours fully wound — enough to sit off the wrist over a weekend and still be running.
Is it a men's or women's watch?
Listed as men's, though at 39mm it sits in the range that suits anyone.
Cheapest place to buy
Mappin & Webb is the only UK retailer we track stocking this reference new, at £3,200. There is nothing to compare it against today.
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