
Tap the image to enlarge

Burberry BU9040 The City Rose Gold Tone Women's Watch
Ref. BU9040
Sits in Burberry’s upper tier here — more premium than three quarters of the Burberry watches we list, which start at £149.
Price range £149 to £382 across 50 Burberry watches in stock.A rose gold-tone PVD case measuring 38mm across and 12mm thick sits at the heart of this piece from The City collection. The dial repeats Burberry's geometric check pattern in rose gold, with applied baton indices and a date display at three o'clock. The sapphire crystal resists scratching, while the solid caseback and 50m water resistance give the watch everyday practicability. A 22mm leather strap in the house check fastens with a buckle clasp.
- Reference
- BU9040
- Brand
- Burberry
- Collection
- The City
- Case size
- 38mm
- Case thickness
- 12mm
- Lug width
- 22mm
- Case material
- Rose gold PVD
- Case shape
- Round
- Dial
- Rose gold
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Check
- Clasp
- Buckle
- Retailer
- WATCH & WATCH
Additional specifications
- Origin
- Swiss made
Learn more about Burberry
Thomas Burberry opened a draper's shop in Basingstoke in 1856 and invented gabardine in 1879 — a breathable weatherproof fabric that clothed Antarctic expeditions and British officers in the trenches. The trench coat is his.
The watches are produced under licence and carry the house check on dials and straps, with Swiss quartz and automatic movements in generally restrained cases.
Among licensed fashion watches these are on the quieter end, drawing on the brand's genuine British heritage rather than on ornament.
- 1856
- Thomas Burberry opens his shop in Basingstoke.
- 1879
- Gabardine is invented.
- 1914
- The trench coat is developed for British officers.
Also in 6 collections
This watch appears in the Burberry The City range (7), Back in Stock (4,338), Women's Watches (1,574), Leather Strap Watches (1,036), Dress Watches (540) and Rose Gold Watches (269).
What the specifications mean
Strengths
- 38mm suits most wrists
- Sapphire crystal, which resists scratching
- One of Burberry's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Burberry BU9040 The City Rose alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | BU9040 | GS08013/01 | MK4920 |
|---|---|---|---|
| Price | £189 | £189 | £179 |
| Case size | 38mm | 38mm | 38mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's, though at 38mm it sits in the range that suits anyone.
Cheapest place to buy
WATCH & WATCH is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
More Burberry watches like the BU9040 The City Rose
In stock, and close on style and price











