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Burberry BU9100 The City Women's Watch
Ref. BU9100
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Stepping up in the same colour and case shape
The City collection piece centres on a 34mm stainless steel case, 8mm thick, with a silver dial that carries Burberry's check pattern stamped directly into its surface. Stick hour indexes and luminous hands keep the layout clean, while a date window sits at three o'clock. The sapphire crystal resists scratching, and the 18mm stainless steel bracelet fastens with a fold-over push-button butterfly deployment clasp. Swiss Made quartz movement. Water resistant to 50 metres.
- Reference
- BU9100
- Brand
- Burberry
- Case size
- 34mm
- Case thickness
- 8mm
- Lug width
- 18mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- WATCH & WATCH
Additional specifications
- Origin
- Swiss made
Learn more about Burberry
Thomas Burberry opened a draper's shop in Basingstoke in 1856 and invented gabardine in 1879 — a breathable weatherproof fabric that clothed Antarctic expeditions and British officers in the trenches. The trench coat is his.
The watches are produced under licence and carry the house check on dials and straps, with Swiss quartz and automatic movements in generally restrained cases.
Among licensed fashion watches these are on the quieter end, drawing on the brand's genuine British heritage rather than on ornament.
- 1856
- Thomas Burberry opens his shop in Basingstoke.
- 1879
- Gabardine is invented.
- 1914
- The trench coat is developed for British officers.
Also in 5 collections
This watch appears in Back in Stock (3,229), Stainless Steel Watches (3,088), Watches Under 37mm (1,611), Women's Watches (1,512) and Silver Dial Watches (702).
Temporarily out of stock
WATCH & WATCH is not currently taking orders for this reference. Last listed as available on 6 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Sits in the lower half of Burberry's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Burberry BU9100 The City alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | BU9100 | MK4514 | MJ3550 |
|---|---|---|---|
| Price | £149 | £149 | £149 |
| Case size | 34mm | 34mm | 34mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's, though at 34mm it sits in the range that suits anyone.
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