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Casio Edifice EFR-552D-2AVUEF Bracelet Watch - W17411
Ref. EFR-552D-2AVUEF
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Stepping up in the same dial colour
The EFR-552D sits at the sporting end of the Edifice range — the line Casio has long built around the idea that a chronograph does not need to be precious to be well-made. The gradient blue dial with its radial texture reads differently under fluorescent office light than under open sky, and the blue-anodised bezel ring with its 60-minute track ties the palette together without looking applied as an afterthought. At 47mm it makes no apology for its presence on the wrist, but the 53mm lug-to-lug span and downward curve of those lugs mean it tracks the wrist rather than bridging it, and at 12.3mm it avoids the slab profile that catches cuffs. The sub-dial layout — 24-hour at three, running seconds at six, elapsed minutes at nine — keeps the chronograph readable without crowding the blue dial. At 157 grams the bracelet feels deliberately planted rather than heavy; the micro-adjustment slots on the clasp let you dial in the fit rather than choosing between links.
- Reference
- EFR-552D-2AVUEF
- Brand
- Casio
- Collection
- Edifice
- Case size
- 47mm
- Case thickness
- 12.3mm
- Lug width
- 22mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Bezel
- Fixed
- Movement
- Quartz
- Calibre
- 5490
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Three-fold clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Lug-to-lug
- 53mm
Learn more about Casio
Tadao Kashio founded Kashio Seisakujo in Tokyo in 1946 as a machine shop. The company's first success was a finger ring that held a cigarette, and its second was the 14-A of 1957 — the world's first all-electric compact calculator, which used solenoids rather than gears.
Casio entered watchmaking in 1974 with the Casiotron, a digital watch with an automatic calendar that knew the varying lengths of months. The company approached watches as an electronics manufacturer rather than a horological one, and that difference produced the G-Shock.
The G-Shock came from a single engineer, Kikuo Ibe, who broke a watch his father had given him and set out to build one that could not break. The specification was three tens: survive a ten-metre drop, ten bars of water pressure, and ten years of battery life. It took over two hundred prototypes, and the solution was suspending the module inside the case on a cushioned internal structure rather than mounting it rigidly. The DW-5000C shipped in 1983.
It became one of the most durable product designs in any category, adopted by militaries, emergency services, and skateboarders alike, and Casio has since added solar charging, radio and GPS timekeeping, Bluetooth, and full-metal and carbon variants.
Casio also produces the Edifice, Pro Trek, and Oceanus lines, and remains an independent Japanese public company.
- 1946
- Tadao Kashio founds the company in Tokyo.
- 1974
- The Casiotron is Casio's first digital watch.
- 1983
- The G-Shock DW-5000C survives Kikuo Ibe's three-tens brief.
- 1994
- The Frogman extends G-Shock to ISO dive certification.
This watch appears in Stainless Steel (2,298), Chronographs (985), 44mm and Over (732) and Blue Dials (615).
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 53mm, which suits wrists from roughly 17.5cm (7 inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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