
Tap the image to enlarge

Emporio Armani Retro AR1955 Women's Watch – 32mm White Dial Stainless Steel
Ref. AR1955
Sits in Emporio Armani’s upper tier here — more premium than three quarters of the Emporio Armani watches we list, which start at £90.
Price range £90 to £399 across 344 Emporio Armani watches in stock.The AR1955 sits at 32mm across and 7mm deep, keeping it neat and close to the wrist. The dial is white mother-of-pearl, read by two hands against index markers with Roman numerals at three, six, and nine o'clock, and the Emporio Armani logo sitting at twelve. Mineral glass covers the face. The T-bar mesh bracelet runs 14mm at the lug and fastens with a butterfly deployment clasp, lying flat against the wrist with a refined, even finish.
- Reference
- AR1955
- Brand
- Emporio Armani
- Case size
- 32mm
- Case thickness
- 7mm
- Lug width
- 14mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Mother-of-pearl
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Butterfly clasp
- Lume
- Luminous
- Retailer
- WATCH & WATCH
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 4 collections
This watch appears in Back in Stock (4,868), Stainless Steel Watches (3,133), Watches Under 37mm (1,713) and Women's Watches (1,635).
What the specifications mean
Strengths
- 32mm wears small and slips under any cuff
- Luminous hands and markers for low light
- One of Emporio Armani's more premium watches
Worth knowing
- 30m means keeping it away from water
Price history
This watch is currently at its highest recorded price. It was £159 on 4 September. Prices are checked every day, and we record any changes.
Emporio Armani Retro AR1955 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AR1955 | GW0748L2 | 977847 41 20 20 |
|---|---|---|---|
| Price | £189 | £189 | £195 |
| Case size | 32mm | 32mm | 32mm |
| Water resistance | 30m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
14mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
WATCH & WATCH is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Has the price changed recently?
It's currently at its highest recorded price. It's ranged between £159 and £189, today it's £189.
More Emporio Armani watches like the Retro AR1955
In stock, and close on style and price











