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Fossil ES3284 Virginia Rose Gold Plated Stone Set Bracelet Watch - W0794
Ref. ES3284
Sits in Fossil’s upper tier here — more premium than three quarters of the Fossil watches we list, which start at £89.
Price range £89 to £399 across 72 Fossil watches in stock.The Virginia sits at 30mm with a 9mm case — proportions that belong to a particular moment in women's watch design, when dials were small and worn close to the wrist like a cuff rather than read from across the room. At that diameter it genuinely disappears under a sleeve, and the rose gold PVD against a silver dial gives it a warmth that catches light without demanding attention. The crystals run along the bezel and the central bracelet links, continuing as hour markers on the dial itself, so the decoration reads as a single decision rather than an afterthought. The Adjust-O-Matic clasp is worth noting: the extension links can be added or removed by hand, which on a bracelet this fine is more useful than it sounds — getting the fit right on a delicate bracelet usually means a trip to a jeweller, and here it does not.
- Reference
- ES3284
- Brand
- Fossil
- Case size
- 30mm
- Case thickness
- 9mm
- Lug width
- 14mm
- Case material
- Rose gold PVD
- Case shape
- Round
- Dial
- Silver
- Crystal
- Mineral
- Bezel
- Fixed
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Rose gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Fossil
Tom Kartsotis founded Fossil in Texas in 1984 after noticing that fashion watches manufactured in Hong Kong could be produced far more cheaply than the market assumed. The name came from his brother's nickname.
The company's insight was presentation. Fossil watches were designed with a deliberately retro American aesthetic and sold in collectable tin boxes, which made an inexpensive quartz watch feel like an object worth keeping. It worked at scale, and Fossil became one of the largest watch companies in the world by unit volume.
The business then grew primarily by acquisition and licensing. Fossil owns Zodiac, Misfit, and the leather goods brand Skagen, and manufactures watches under licence for a long list of fashion houses — Michael Kors, Armani Exchange, Diesel, Kate Spade, and others. For much of the 2010s Fossil produced a substantial share of all branded fashion watches sold globally.
It was also an early and significant player in smartwatches, launching Android Wear devices from 2015 and becoming the largest maker of Google-powered watches, before that market consolidated around Apple, Samsung, and Google itself.
Fossil remains a public company headquartered in Richardson, Texas, and continues to produce its own mechanical and automatic lines alongside the quartz and connected ranges.
- 1984
- Tom Kartsotis founds Fossil in Texas.
- 1990
- The tin-box packaging becomes a signature.
- 2001
- Acquires Zodiac.
- 2015
- Launches its first Android Wear smartwatches.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 30mm wears small and slips under any cuff
- Luminous hands and markers for low light
- One of Fossil's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | ES3284 |  MK7395 |  AR11354 |
|---|---|---|---|
| Price | £159 | £159 | £159 |
| Case size | 30mm | 30mm | 30mm |
| Water resistance | 50m | 50m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
14mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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