Kensington Watches
Longines PrimaLuna 30mm Ladies Watch Blue

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Longines

Longines PrimaLuna 30mm Ladies Watch Blue

Ref. L81424976

Among our 247 Longines watchesThis watch£1,600
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Stepping up in the same colour and case shape

Price range £1,050 to £22,850 across 247 Longines watches in stock.

The PrimaLuna takes its name and its shape from the moon, and the design brief has been followed with some consistency: the case is round and softly proportioned, the dial carries a sunray finish in a pale blue that shifts register depending on the light, and the fifteen brilliant-cut diamond hour markers — 0.057 carats in total — are arranged to read as part of the dial rather than decoration applied to it. At 30mm across and 8.3mm deep, this sits close to the wrist without bulk, and the half-moon bracelet links are cut to follow smaller wrists rather than lying flat against them. The folding clasp opens with a single push-piece, which makes daily fastening straightforward without requiring two hands and a thumbnail. The L257 calibre carries one practical feature worth knowing: when the battery runs low, the seconds hand shifts to four-second jumps rather than its usual one-second beat, giving clear advance notice before the watch stops entirely.

Reference
L81424976
Brand
Longines
Case size
30mm
Case thickness
8.3mm
Lug width
7mm
Case material
Stainless steel
Case shape
Round
Dial
Blue
Crystal
Sapphire
Movement
Quartz
Calibre
ETA 956.112
Functions
Date
Water resistance
30m
Bracelet / strap
Stainless steel bracelet
Strap colour
Silver
Clasp
Folding clasp
Lume
Luminous
Retailer
Goldsmiths
Additional specifications
Lug-to-lug
37mm
Gem set
Yes
Learn more about Longines

Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.

Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.

The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.

Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.

The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.

1860
Ernest Francillon builds the factory at Les Longines.
1889
The winged hourglass is registered — the oldest watch trademark in use.
1912
Broken-wire timing achieves hundredth-second accuracy.
1927
Lindbergh crosses the Atlantic with Longines instruments.
1983
Becomes part of the Swatch Group.

All Longines watches

Also in 4 collections

This watch appears in Stainless Steel Watches (2,336), Watches Under 37mm (1,048), Women's Watches (980) and Blue Dial Watches (622).

Manufacturer’s guarantee

What the specifications mean

Strengths

  • 30mm wears small and slips under any cuff
  • Sapphire crystal, which resists scratching
  • Luminous hands and markers for low light
  • Sits in the lower half of Longines's range as we list it

Worth knowing

  • 30m means keeping it away from water
Best forSmall wristsEveryday wear
Less suited toWater

Compare alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

PrimaLuna 30mm Ladies Watch Blue compared with 2 alternatives from other brands
SpecificationThis watchPrimaLuna 30mm Ladies Watch BlueL81424976Gucci25H watch, 30mmYA163502MicheleDeco Mid Stainless Diamond Dial WatchMWW06V000002
Price£1,600£1,590£1,599
Case size30mm30mm29mm
Water resistance30m30m50m
MovementQuartzQuartzQuartz
StrapStainless steel braceletStainless steel braceletStainless steel bracelet
This watchClosely matched
  • Rated deeper

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

No. At 30m it will survive rain and handwashing, but not submersion of any kind.

Will the glass scratch?

Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.

Does it need a battery?

Yes. It is quartz, so expect a battery change every two to three years at a jeweller.

What size strap does it take?

7mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.

Will it fit my wrist?

Lug-to-lug is 37mm, which suits wrists from roughly 15cm (6 inches) upward.

Lug-to-lug decides fit more than case diameter does.

Is it a men's or women's watch?

Listed as women's.

Cheapest place to buy

Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.

Who are Goldsmiths?

Goldsmiths has been selling watches in Britain since 1778 and is part of the Watches of Switzerland Group, which is listed on the London Stock Exchange. They are an authorised dealer, so a watch comes with the manufacturer’s own warranty.

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