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Reflex Active RA23-2170 Series 23 Black Strap Smartwatch - W47277
Ref. RA23-2170
A straightforward fitness and connectivity tracker built around the convenience of wrist-based calling — no need to fish a phone from a pocket to answer during a run or a meeting. The 1.83-inch touchscreen is generous for a 39mm case, which keeps the overall package compact enough for everyday wear without the display feeling cramped. The soft silicone strap and 10mm depth mean it sits flat and light through the day, and a seven-day battery life makes it genuinely low-maintenance. Beyond calls, it covers the practical fitness bases — steps, heart rate, sleep — and adds hydration and sedentary reminders for those who want light wellness prompting rather than serious athletic data.
- Reference
- RA23-2170
- Brand
- Reflex Active
- Case size
- 38mm
- Dial
- Black
- Crystal
- Mineral
- Functions
- Bluetooth, Step counter, Heart rate, Digital display, Heart rate monitor
- Bracelet / strap
- Silicone strap
- Strap colour
- Black
- Retailer
- F.Hinds
Learn more about Reflex Active
Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.
The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.
That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.
The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.
It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.
- 2018
- Launched in the UK as an affordable smartwatch brand.
- 2019
- Heart-rate and sleep tracking added across the range.
- 2021
- Interchangeable strap sets become standard.
- 2022
- Distribution widens through British jewellers.
- 2024
- The series numbering system organises the collection.
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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