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Reflex Active RA23-2170 Series 23 Black Strap Smartwatch - W47277
Ref. RA23-2170
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A straightforward fitness and connectivity tracker built around the convenience of wrist-based calling — no need to fish a phone from a pocket to answer during a run or a meeting. The 1.83-inch touchscreen is generous for a 39mm case, which keeps the overall package compact enough for everyday wear without the display feeling cramped. The soft silicone strap and 10mm depth mean it sits flat and light through the day, and a seven-day battery life makes it genuinely low-maintenance. Beyond calls, it covers the practical fitness bases — steps, heart rate, sleep — and adds hydration and sedentary reminders for those who want light wellness prompting rather than serious athletic data.
- Reference
- RA23-2170
- Brand
- Reflex Active
- Case size
- 38mm
- Dial
- Black
- Crystal
- Mineral
- Functions
- Bluetooth, Step counter, Heart rate, Digital display
- Bracelet / strap
- Silicone strap
- Strap colour
- Black
- Retailer
- F.Hinds
Learn more about Reflex Active
Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.
The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.
That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.
The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.
It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.
- 2018
- Launched in the UK as an affordable smartwatch brand.
- 2019
- Heart-rate and sleep tracking added across the range.
- 2021
- Interchangeable strap sets become standard.
- 2022
- Distribution widens through British jewellers.
- 2024
- The series numbering system organises the collection.
Also in 3 collections
This watch appears in Back in Stock (4,361), Watches Under £100 (601) and All Black Watches (303).
Manufacturer’s guarantee
Reflex Active RA23-2170 Series 23 Black alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RA23-2170 | RYS32-2177 | MTP-1302PD-3AVEF |
|---|---|---|---|
| Price | £50 | £50 | £50 |
| Case size | 38mm | 38mm | 38.5mm |
| Water resistance | — | — | 50m |
| Movement | — | Quartz | Quartz |
| Strap | Silicone strap | Silicone strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
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