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Reflex Active RA44-2216 Series 44 Amoled GPS Sports Smartwatch - W47325
Ref. RA44-2216
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Stepping up in Reflex Active's range
The Series 44 is built around an always-on AMOLED display — no wrist-flick required to read the time — paired with built-in GPS that logs routes by satellite rather than relying on a paired phone. At 37mm in a square case, it sits closer to a compact fitness band than an oversized sports computer, which makes it easier to wear through the working day and into a training session without feeling like a change of kit. The calling function is the practical detail that separates it from a basic activity tracker: calls can be made and answered from the wrist directly, with weather and notifications available the same way. The dial face is interchangeable through the companion app, and the option to use a personal photograph as a watch face gives it a degree of personalisation that off-the-shelf watch faces rarely match.
- Reference
- RA44-2216
- Brand
- Reflex Active
- Case size
- 37mm
- Case shape
- Square
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- GMT, Stopwatch, Bluetooth, Heart rate, GPS, Digital display, Heart rate monitor
- Bracelet / strap
- Silicone strap
- Strap colour
- Black
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Reflex Active
Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.
The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.
That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.
The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.
It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.
- 2018
- Launched in the UK as an affordable smartwatch brand.
- 2019
- Heart-rate and sleep tracking added across the range.
- 2021
- Interchangeable strap sets become standard.
- 2022
- Distribution widens through British jewellers.
- 2024
- The series numbering system organises the collection.
Also in 4 collections
This watch appears in Watches Under £100 (357), All Black Watches (253), Rectangular & Square Watches (221) and GMT Watches (143).
Manufacturer’s guarantee
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RA44-2216 |  1032 |  TW2R41400 |
|---|---|---|---|
| Price | £60 | £65 | £65 |
| Case size | 37mm | 38mm | 38mm |
| Water resistance | — | 50m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Stainless steel bracelet | Fabric strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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