Tap the image to enlarge
Reflex Active RA54-2234 Series 54 Amoled GPS Smart Calling Watch - W47340
Ref. RA54-2234
Sits in Reflex Active’s upper tier here — more premium than three quarters of the Reflex Active watches we list, which start at £40.
Price range £40 to £100 across 25 Reflex Active watches in stock.- Reference
- RA54-2234
- Brand
- Reflex Active
- Case size
- 46mm
- Case material
- Blue PVD
- Case shape
- Round
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- GPS, Compass, Altimeter, Calling
- Bracelet / strap
- Silicone strap
- Strap colour
- Blue
- Retailer
- F.Hinds
Learn more about Reflex Active
Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.
The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.
That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.
The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.
It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.
- 2018
- Launched in the UK as an affordable smartwatch brand.
- 2019
- Heart-rate and sleep tracking added across the range.
- 2021
- Interchangeable strap sets become standard.
- 2022
- Distribution widens through British jewellers.
- 2024
- The series numbering system organises the collection.
Manufacturer’s guarantee
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RA54-2234 |  TDWGC2091204 |  DW-5900U-1ER |
|---|---|---|---|
| Price | £80 | £83 | £80 |
| Case size | 46mm | 46mm | 46.8mm |
| Water resistance | — | 30m | 200m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Leather strap | Rubber strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
You may also like
In stock, and close on style and price
