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Reflex Active RA54-2234 Series 54 Amoled GPS Smart Calling Watch - W47340
Ref. RA54-2234
Sits in Reflex Active’s upper tier here — more premium than three quarters of the Reflex Active watches we list, which start at £40.
Price range £40 to £100 across 21 Reflex Active watches in stock.Built around a genuine AMOLED always-on display, the Series 54 is designed for people who train seriously and want their wrist to keep pace. Satellite GPS records routes and activity data directly rather than inferring them from step counts, and the altimeter, barometer and compass add the kind of environmental awareness that matters on longer runs or hikes where elevation and weather shift mid-session. The blue PVD case sits large enough to read comfortably at a glance without lifting the wrist, and the double-injection silicone strap is built to take repeated wetting and washing without degrading at the edges. Calls go through the watch itself, which keeps the phone in a bag during workouts. The dial face is fully swappable — from the Reflex Active library through the companion app, or from your own photos — so the display that greets you each morning need not be fixed.
- Reference
- RA54-2234
- Brand
- Reflex Active
- Case size
- 46mm
- Case material
- Blue PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Bluetooth, GPS, Compass, Altimeter, Digital display, Barometer
- Bracelet / strap
- Silicone strap
- Strap colour
- Blue
- Retailer
- F.Hinds
Learn more about Reflex Active
Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.
The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.
That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.
The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.
It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.
- 2018
- Launched in the UK as an affordable smartwatch brand.
- 2019
- Heart-rate and sleep tracking added across the range.
- 2021
- Interchangeable strap sets become standard.
- 2022
- Distribution widens through British jewellers.
- 2024
- The series numbering system organises the collection.
Also in 4 collections
This watch appears in Back in Stock (4,417), Stainless Steel Watches (2,943), Watches 44mm and Over (809) and Watches Under £100 (593).
Manufacturer’s guarantee
Reflex Active RA54-2234 Series 54 Amoled alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RA54-2234 | TDWGC2091204 | RW646AX9 |
|---|---|---|---|
| Price | £80 | £83 | £75 |
| Case size | 46mm | 46mm | 46mm |
| Water resistance | — | 30m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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