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Reflex Active RA54-2236 Series 54 Amoled GPS Smart Calling Watch - W47338
Ref. RA54-2236
Sits in Reflex Active’s upper tier here — more premium than three quarters of the Reflex Active watches we list, which start at £40.
Price range £40 to £100 across 21 Reflex Active watches in stock.Built around an AMOLED always-on display, this is a serious training tool that earns its place on the wrist by working while you do. Satellite GPS logs routes precisely rather than estimating them from step counts, while the altimeter, barometer and compass add a layer of environmental awareness that suits trail running, hiking or cycling as much as gym sessions. The calling function means the phone can stay in the bag during a workout without losing contact, and the dial is genuinely customisable — from the brand's own library or from personal photographs loaded through the app.
- Reference
- RA54-2236
- Brand
- Reflex Active
- Case size
- 46mm
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- GPS, Compass, Altimeter, Digital display, Barometer
- Bracelet / strap
- Silicone strap
- Strap colour
- Black
- Retailer
- F.Hinds
Learn more about Reflex Active
Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.
The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.
That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.
The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.
It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.
- 2018
- Launched in the UK as an affordable smartwatch brand.
- 2019
- Heart-rate and sleep tracking added across the range.
- 2021
- Interchangeable strap sets become standard.
- 2022
- Distribution widens through British jewellers.
- 2024
- The series numbering system organises the collection.
Also in 4 collections
This watch appears in Back in Stock (4,417), Watches 44mm and Over (809), Watches Under £100 (593) and All Black Watches (292).
Manufacturer’s guarantee
Reflex Active RA54-2236 Series 54 Amoled alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RA54-2236 | TDWGC2091204 | RW646AX9 |
|---|---|---|---|
| Price | £80 | £83 | £75 |
| Case size | 46mm | 46mm | 46mm |
| Water resistance | — | 30m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
More Reflex Active watches like the RA54-2236 Series 54 Amoled
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