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Rolex Day-Date 36
Ref. 118395BR
Sits in Rolex’s upper tier here — more premium than three quarters of the Rolex watches we list, which start at £6,150.
Price range £6,150 to £125,000 across 41 Rolex watches in stock.The Day-Date has carried the full calendar display — day spelled out, date alongside it — since 1956, and this reference sits squarely in that lineage, built from Rolex's proprietary Everose gold rather than standard rose gold alloy. The dial configuration that defines the 118395BR is a carousel of pink mother-of-pearl set with brilliant-cut diamonds, the sections rotating within a field of stone, while baguette-cut diamonds run the full circumference of the bezel. It is among the more elaborate factory dial treatments Rolex has offered in this family. The Calibre 3155 inside is a COSC-certified manufacture movement with a 48-hour reserve and a quickset mechanism that adjusts both the day and date apertures in a single operation — a practical detail that matters each time the watch has been sitting unworn. Solid Everose gold gives 36mm more presence on the wrist than the diameter alone suggests; this is not a light watch, and it does not pretend to be.
- Reference
- 118395BR
- Brand
- Rolex
- Collection
- Day-Date
- Case size
- 36mm
- Case thickness
- 12.4mm
- Case material
- Rose gold
- Case shape
- Round
- Dial
- Pink
- Crystal
- Sapphire
- Bezel
- Bidirectional rotating
- Movement
- Automatic
- Calibre
- 3155
- Functions
- Day-date
- Water resistance
- 100m
- Bracelet / strap
- Leather strap
- Strap colour
- Two-tone
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Additional specifications
- Power reserve
- 48 hours
- Gem set
- Yes
Learn more about Rolex
Hans Wilsdorf founded Wilsdorf & Davis in London in 1905 with his brother-in-law Alfred Davis, importing Swiss movements and casing them in England. He registered the name Rolex in 1908 — short, pronounceable in any language, and easy to fit on a dial.
Wilsdorf's conviction was that the wristwatch, then regarded as a woman's ornament and hopelessly fragile, could be made accurate and durable. He proved the first half in 1910 by obtaining the first chronometer certification for a wristwatch, and the second in 1926 with the Oyster case, sealed by a screw-down crown and caseback. Mercedes Gleitze swam the Channel wearing one in 1927, and Wilsdorf bought the front page of the Daily Mail to say so — arguably the first modern watch marketing campaign.
The Perpetual rotor followed in 1931, giving automatic winding in a form the whole industry eventually copied. The company relocated to Geneva during the First World War to escape British wartime duties.
The professional models arrived in a compressed burst in the 1950s: Submariner, Explorer, GMT-Master, Milgauss, and later the Daytona. Each was built for a specific job — diving, exploration, aviation, laboratory work, racing — and each became a design template.
Wilsdorf left his shares to a private foundation on his death, so Rolex answers to no shareholders. It remains the largest producer of certified chronometers in Switzerland by a wide margin.
- 1905
- Hans Wilsdorf founds Wilsdorf & Davis in London.
- 1908
- The Rolex name is registered.
- 1926
- The Oyster case introduces genuine water resistance.
- 1931
- The Perpetual rotor brings modern automatic winding.
- 1953
- The Submariner and Explorer launch.
- 1963
- The Cosmograph Daytona arrives.
Also in 6 collections
This watch appears in Watches Under 37mm (1,771), Automatic Watches (1,699), Leather Strap Watches (1,083), Dress Watches (548), Two-Tone Watches (498) and Solid Gold Watches (138).
Manufacturer’s guarantee
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 100m water resistance covers swimming and watersports
- 36mm suits most wrists
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- One of Rolex's more premium watches
Worth knowing
- Leather does not suit regular contact with water
Rolex Day-Date 36 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 118395BR | GC8.0-SQ-A-00 | pfc912-1020001-100182 |
|---|---|---|---|
| Price | £60,000 | £55,680 | £62,800 |
| Case size | 36mm | 39mm | 40mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Leather strap | Rubber strap | Stainless steel bracelet |
| Power reserve | 48 hours | 50 hours | 60 hours |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
How long does it run for when it's not worn?
About 48 hours fully wound — enough to survive a night off the wrist, but not a full weekend.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference new, at £60,000. There is nothing to compare it against today.
Who are Goldsmiths?
Goldsmiths has been selling watches in Britain since 1778 and is part of the Watches of Switzerland Group, which is listed on the London Stock Exchange. They are an authorised dealer, so a watch comes with the manufacturer’s own warranty.
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