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Rolex Oyster Perpetual 31Save £1,895

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Rolex

Rolex Oyster Perpetual 31

Ref. 177200

Among our 74 Rolex watchesThis watch£5,355
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Stepping up in Rolex's range

Price range £5,355 to £125,000 across 74 Rolex watches in stock.

The Oyster Perpetual sits at the centre of what Rolex does: a clean, unadorned case, a self-winding movement, and nothing superfluous. The 177200 is the 31mm expression of that idea, sized to wear close to the wrist without disappearing, and produced in a range of dial colours — the blue here among the more striking — that gave buyers genuine choice within a deliberately restrained design language. It ran in production until around 2020 and sold steadily throughout because it made no compromises in the things that matter to daily wear. The calibre 2231 inside carries chronometer certification, which at 28,800 vibrations per hour means it is held to accuracy standards most movements in this category never attempt. At 10.5mm thick the watch slides under a cuff without protest, and the Oystersteel bracelet — Rolex's 904L alloy, noticeably more resistant to surface scratching than standard steel — holds its polish through the kind of use an everyday watch actually sees.

Reference
177200
Brand
Rolex
Case size
31mm
Case thickness
10.5mm
Lug width
16mm
Case material
Stainless steel
Case shape
Round
Dial
Blue
Crystal
Sapphire
Movement
Automatic
Calibre
2231
Water resistance
100m
Bracelet / strap
Stainless steel bracelet
Strap colour
Silver
Clasp
Folding clasp
Lume
Luminous
Condition
Pre-owned
Retailer
Goldsmiths
Additional specifications
Power reserve
48 hours
Learn more about Rolex

Hans Wilsdorf founded Wilsdorf & Davis in London in 1905 with his brother-in-law Alfred Davis, importing Swiss movements and casing them in England. He registered the name Rolex in 1908 — short, pronounceable in any language, and easy to fit on a dial.

Wilsdorf's conviction was that the wristwatch, then regarded as a woman's ornament and hopelessly fragile, could be made accurate and durable. He proved the first half in 1910 by obtaining the first chronometer certification for a wristwatch, and the second in 1926 with the Oyster case, sealed by a screw-down crown and caseback. Mercedes Gleitze swam the Channel wearing one in 1927, and Wilsdorf bought the front page of the Daily Mail to say so — arguably the first modern watch marketing campaign.

The Perpetual rotor followed in 1931, giving automatic winding in a form the whole industry eventually copied. The company relocated to Geneva during the First World War to escape British wartime duties.

The professional models arrived in a compressed burst in the 1950s: Submariner, Explorer, GMT-Master, Milgauss, and later the Daytona. Each was built for a specific job — diving, exploration, aviation, laboratory work, racing — and each became a design template.

Wilsdorf left his shares to a private foundation on his death, so Rolex answers to no shareholders. It remains the largest producer of certified chronometers in Switzerland by a wide margin.

1905
Hans Wilsdorf founds Wilsdorf & Davis in London.
1908
The Rolex name is registered.
1926
The Oyster case introduces genuine water resistance.
1931
The Perpetual rotor brings modern automatic winding.
1953
The Submariner and Explorer launch.
1963
The Cosmograph Daytona arrives.

All Rolex watches

Also in 7 collections

This watch appears in the Rolex Oyster Perpetual range (11), Back in Stock (4,528), Stainless Steel Watches (3,001), Automatic Watches (1,693), Watches Under 37mm (1,579), Women's Watches (1,503) and Blue Dial Watches (822).

2-year Goldsmiths warranty

What the specifications mean

A mechanical watch for everyday wear.

Strengths

  • 100m water resistance covers swimming and watersports
  • 31mm wears small and slips under any cuff
  • Sapphire crystal, which resists scratching
  • Luminous hands and markers for low light
  • Sits in the lower half of Rolex's range as we list it
Best forSwimmingSmall wristsEveryday wear

Price history

This watch is currently at its lowest recorded price. It reached £7,250 on 7 September. Prices are checked every day, and we record any changes.

£7,250£5,3557 September

Rolex Oyster Perpetual 31 alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

Oyster Perpetual 31 compared with 2 alternatives from other brands
SpecificationThis watchOyster Perpetual 31177200TudorGlamour Date 31mm Stainless Steel53020-0003TAG HeuerCarrera 28mm Stainless Steel and Rose GoldWAR2453.BD0777
Price£5,355£3,950£3,950
Case size31mm31mm28mm
Water resistance100m100m100m
MovementAutomaticAutomaticAutomatic
StrapStainless steel braceletStainless steel braceletStainless steel bracelet
Power reserve48 hours38 hours40 hours
This watch
  • Costs less
  • Costs less
  • Wears smaller

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

Yes. At 100m it is rated for swimming and snorkelling, though not for diving.

Water resistance explained

Will the glass scratch?

Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.

Sapphire, mineral and acrylic compared

Does it need a battery?

No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.

Quartz, automatic and solar compared

How long does it run for when it's not worn?

About 48 hours fully wound — enough to survive a night off the wrist, but not a full weekend.

What size strap does it take?

16mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.

Is it a men's or women's watch?

Listed as women's.

Cheapest place to buy

Goldsmiths at £5,355 is the cheapest of 3 UK retailers, against £7,250 at the dearest — a difference of £1,895.

Has the price changed recently?

It's currently at its lowest recorded price since we began tracking it. It's ranged between £5,355 and £7,250, today it's £5,355.

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