Kensington Watches
Sekonda 30171 Black Track Smartwatch - W31424

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Sekonda

Sekonda 30171 Black Track Smartwatch - W31424

Ref. 30171

Among our 173 Sekonda watchesThis watch£40
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Stepping up in the same dial colour

Price range £20 to £120 across 173 Sekonda watches in stock.

Sekonda's entry point into fitness tracking, the 30171 keeps things straightforward: a 26mm rectangular case that sits lightly on smaller wrists, a touchscreen that responds to taps rather than button presses, and up to ten days between charges — a meaningful gap in a category where nightly charging has become a tiresome norm. The silicone strap swaps out on quick-release bars, so the band can be changed without tools, and the companion app extends the on-wrist data into sleep analysis, SpO2 readings and eight sport modes. It pairs to both Android and iOS, and handles the small daily utilities — weather, music controls, a phone finder — that make a device like this genuinely useful rather than merely worn.

Reference
30171
Brand
Sekonda
Case size
26mm
Lug width
16mm
Case material
Resin
Dial
Black
Functions
Countdown timer, Step counter, Heart rate, Digital display
Water resistance
Not water resistant
Bracelet / strap
Silicone strap
Strap colour
Black
Retailer
F.Hinds
Additional specifications
Strap
Interchangeable
Learn more about Sekonda

Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.

That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.

The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.

What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.

The brand is owned by Time Products, which also owns Accurist and Limit.

1966
Created by ChasProm as an export name for Soviet watches.
1988
Becomes the UK's leading watch brand.
1993
Production moves to Hong Kong after Soviet ties end.
2014
Owner Time Products acquires Accurist.
2026
Sixty years of selling over a million watches a year in Britain.

All Sekonda watches

Also in 4 collections

This watch appears in Back in Stock (4,154), Watches Under 37mm (1,522), Watches Under £100 (570) and All Black Watches (302).

Manufacturer’s guarantee

Sekonda 30171 Black Track Smartwatch alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

30171 Black Track Smartwatch - W31424 compared with 2 alternatives from other brands
SpecificationThis watch30171 Black Track Smartwatch - W3142430171LorusRRX04HX9 Gold Plated Expanding Watch - W58154RRX04HX9Reflex ActiveRA53-2228-SET Nexus 100 Smartwatch With Interchangeable Straps - W47362RA53-2228-SET
Price£40£45£45
Case size26mm26mm25mm
Water resistanceNot water resistant30m67m
Movement—AutomaticQuartz
StrapSilicone strapStainless steel braceletSilicone strap
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Frequently asked questions, and things you should know about this watch

Can I swim with it?

No. This watch carries no water resistance rating — keep it dry, and take it off before washing your hands.

Water resistance explained

Will the glass scratch?

It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.

Sapphire, mineral and acrylic compared

What size strap does it take?

16mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.

Cheapest place to buy

F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.

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