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Sekonda 40530 Rose Tone Bracelet Watch - W32443
Ref. 40530
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Stepping up in the same colour and case shape
A small dress watch, 28mm across, built entirely around the grey mother-of-pearl dial — a surface that shifts between silver and blush depending on the light it catches. The crystal-set bezel keeps the mood consistent with the rose gold case and bracelet, the whole thing reading as one considered piece rather than a collection of components. The bracelet runs from 145mm to 185mm and closes on a push-button deployant, which is a more secure and easier fastening than the simple fold-over clasps common at this size. At 28mm it will sit neatly on a finer wrist, and the absence of any water resistance means it is best treated as what it plainly is: something worn when it will be looked after.
- Reference
- 40530
- Brand
- Sekonda
- Case size
- 28mm
- Case thickness
- 9mm
- Case material
- Rose gold PVD
- Case shape
- Round
- Dial
- Mother-of-pearl
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- Not water resistant
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Rose gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in Back in Stock (4,154), Watches Under 37mm (1,522), Women's Watches (1,455), Watches Under £100 (570) and Rose Gold Watches (254).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 28mm wears small and slips under any cuff
- Luminous hands and markers for low light
- Sits in the lower half of Sekonda's range as we list it
Sekonda 40530 Rose Tone Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40530 | RA53-2228-SET | RG251CX9 |
|---|---|---|---|
| Price | £40 | £45 | £30 |
| Case size | 28mm | 25mm | 30mm |
| Water resistance | Not water resistant | 67m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Silicone strap | Stainless steel bracelet |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. This watch carries no water resistance rating — keep it dry, and take it off before washing your hands.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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