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Sekonda 40435 Stone Set Watch - W32439
Ref. 40435
Sits in Sekonda’s upper tier here — more premium than three quarters of the Sekonda watches we list, which start at £20.
Price range £20 to £100 across 165 Sekonda watches in stock.A rectangular case worn small on the wrist, designed first and foremost as an accessory — the movement keeps time, but the brief was clearly to produce something that reads as jewellery. The stone-set strap is the reason to buy it: crystal-covered on the surface, leather-lined against the skin, so the comfort is better than the glittering exterior suggests. At 35mm across the long axis the case sits neatly on finer wrists, and the adjustable back section means fitting it requires no tools.
- Reference
- 40435
- Brand
- Sekonda
- Case size
- 35mm
- Case thickness
- 8mm
- Lug width
- 20mm
- Case material
- Brass
- Case shape
- Rectangular
- Dial
- Silver
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Leather strap
- Strap colour
- Silver
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Manufacturer’s guarantee
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 35mm suits most wrists
- Luminous hands and markers for low light
- One of Sekonda's more premium watches
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40435 |  RY21804A-TK-SET |  RA31-2195 |
|---|---|---|---|
| Price | £60 | £60 | £55 |
| Case size | 35mm | 35mm | 35mm |
| Water resistance | — | — | — |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Leather strap | Silicone strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's, though at 35mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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