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Sekonda 40695 Brown Leather Strap Watch - W32424
Ref. 40695
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Stepping up in the same dial colour
The Colette collection is Sekonda's answer to the art deco dress watch — rectangular case, Roman numerals, coloured hands — at a price point that has always made that aesthetic accessible. This reference sits squarely in that tradition. At 22mm wide and 7mm deep, it is genuinely delicate: the kind of case that disappears under a cuff and reads as jewellery on a narrow wrist. The guilloché-textured dial gives the white face some movement in changing light, and the dark blue hands against black Roman numerals keep the reading clear without adding any visual weight. The croc-grain leather sits flat and breaks in quickly, and at 22 grams total the watch is light enough that new wearers sometimes check it is still there.
- Reference
- 40695
- Brand
- Sekonda
- Collection
- Colette
- Case size
- 22mm
- Case thickness
- 7mm
- Lug width
- 16mm
- Case material
- Gold PVD
- Case shape
- Rectangular
- Dial
- White
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Leather strap
- Strap colour
- Brown
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- Goldsmiths
Additional specifications
- Warranty
- 2 years
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 7 collections
This watch appears in the Sekonda Colette range (6), Back in Stock (4,417), Watches Under 37mm (1,558), Women's Watches (1,512), Leather Strap Watches (958), Gold Watches (627) and Watches Under £100 (593).
Manufacturer’s guarantee
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 22mm wears small and slips under any cuff
- Luminous hands and markers for low light
Worth knowing
- 30m means keeping it away from water
Sekonda 40695 Brown Leather Strap alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  40695 | 2864 | RY4599 |
|---|---|---|---|
| Price | £55 | £60 | £60 |
| Case size | 22mm | 22mm | 22mm |
| Water resistance | 30m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Stainless steel bracelet | Mesh bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
16mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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