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Sekonda 40508 Hidden Hearts Two Tone Stone Set Bracelet Watch - W32310
Ref. 40508
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Stepping up in the same colour and case shape
Part of Sekonda's Sparkle range, the Hidden Hearts line is built around decoration — stone setting on the twisted bezel and bracelet, a black sunburst dial behind them, and rose gold and silver two-tone plating throughout that ties the case and bracelet together as a single piece rather than separate components. At 29mm and 7mm deep it sits close to the wrist and reads as jewellery before it reads as a watch, which is the job it was designed to do. The open ellipse bracelet links keep it feeling light, and the integrated design means the proportions hold across different wrist sizes once the links are adjusted.
- Reference
- 40508
- Brand
- Sekonda
- Collection
- Sparkle
- Case size
- 29mm
- Case thickness
- 7mm
- Lug width
- 20mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Calibre
- 379
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in Back in Stock (4,683), Watches Under 37mm (1,625), Women's Watches (1,557), Watches Under £100 (589) and Two-Tone Watches (457).
Manufacturer’s guarantee
Sekonda 40508 Hidden Hearts Two alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40508 | 40044 | 78007 |
|---|---|---|---|
| Price | £60 | £60 | £60 |
| Case size | 29mm | 28mm | 28mm |
| Water resistance | — | — | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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