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Sekonda 40749 Rainbow Dial Bracelet Watch - W32475
Ref. 40749
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Stepping up in Sekonda's range
The rainbow dial is the whole reason this watch exists — a deliberate move away from the single-colour dresses that populate the rest of the Classic range. In place of the usual white or pale champagne, the dial shifts through a spectrum of hues that catches differently depending on the angle of light falling on it. On the wrist it reads as a bracelet watch first, the silver-tone links and case forming one unbroken line. The coloured dial sits inside that as a quiet surprise — visible to the wearer and to anyone close, without announcing itself across a room.
- Reference
- 40749
- Brand
- Sekonda
- Case material
- Stainless steel
- Case shape
- Round
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 3 collections
This watch appears in Back in Stock (3,460), Stainless Steel Watches (2,531) and Watches Under £100 (411).
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