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Sekonda 30311 Blue Dial Bracelet Watch - W31448
Ref. 30311
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Stepping up in the same colour and case shape
The Taylor collection is Sekonda's answer to a particular brief: a clean, bracelet-integrated dress watch at 41mm that does not demand much of the person wearing it. Nothing here is trying to be noticed. The sunray blue dial is the one place it earns attention — that finish catches and releases light as the wrist moves, shifting from near-navy in shade to a brighter mid-blue in direct light, in a way that a flat-printed dial simply does not. Against the silver-tone steel it reads as considered without being loud.
- Reference
- 30311
- Brand
- Sekonda
- Collection
- Taylor
- Case size
- 41mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in the Sekonda Taylor range (5), Back in Stock (4,007), Stainless Steel Watches (2,833), Blue Dial Watches (780) and Watches Under £100 (631).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 26 September 2026. Stock is checked nightly and this page updates when it returns.
Sekonda 30311 Blue Dial Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30311 | R2327CX9 | 5484 |
|---|---|---|---|
| Price | £30 | £30 | £35 |
| Case size | 41mm | 40mm | 40mm |
| Water resistance | 50m | 100m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Silicone strap | Leather strap |
| This watch |
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