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Sekonda 40768 Blue Dial Bracelet Watch - W32484
Ref. 40768
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Stepping up in the same colour and case shape
The blue dial catches light differently depending on the angle — the crystal hour markers scatter it, and the crystal-set bezel adds a further ring of sparkle without overwhelming the dial. It reads as dressed up without being heavy about it. On the wrist, the silver-tone bracelet keeps the whole thing light and relatively close to the skin, the kind of fit that works under a sleeve as well as with bare wrists.
- Reference
- 40768
- Brand
- Sekonda
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (3,988), Stainless Steel Watches (2,814), Blue Dial Watches (778) and Watches Under £100 (533).
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