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Sekonda 40789 Elegance Stone Set Bracelet Watch - W32471
Ref. 40789
Sits in Sekonda’s upper tier here — more premium than three quarters of the Sekonda watches we list, which start at £20.
Price range £20 to £120 across 227 Sekonda watches in stock.A 28mm round case in gold PVD sits at the dressier end of what Sekonda's Elegance range offers — small enough to read as jewellery on the wrist, with stones set around the bezel and continuing onto the bracelet so that the whole piece holds together rather than looking like a case and strap that happened to meet. The green mother-of-pearl dial catches the light differently depending on the angle, and the stone markers at twelve and six anchor it without cluttering it. It is the kind of watch that works where a bracelet would also work — an evening occasion, a dressed-up day — and at 28mm it sits close enough to the wrist to disappear under a sleeve when you want it to.
- Reference
- 40789
- Brand
- Sekonda
- Case size
- 28mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Mother-of-pearl
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 28mm wears small and slips under any cuff
- Luminous hands and markers for low light
- One of Sekonda's more premium watches
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40789 |  1540084 |  MBM3248 |
|---|---|---|---|
| Price | £120 | £119 | £119 |
| Case size | 28mm | 28mm | 28mm |
| Water resistance | — | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Mesh bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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