Guess

The Marciano brothers founded Guess in Los Angeles in 1981, building it on denim and advertising that became as well known as the clothes.

The watch line is produced in-house through Guess Watches and Sequel AG, and follows the brand's aesthetic closely: crystal-set bezels, heavy gold and rose gold plating, oversized cases, and dials that favour decoration over legibility. Movements are quartz.

The watches are priced as accessories and sold as such.

1981

The Marciano brothers found Guess in Los Angeles.

1984

The watch line launches.

2007

Sequel AG takes over watch production.