Kensington Watches
Armani Exchange AX1477 Blue IP Chronograph Bracelet Watch - W65553

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Armani Exchange

Armani Exchange AX1477 Blue IP Chronograph Bracelet Watch - W65553

Ref. AX1477

The Bass collection is built around geometry rather than convention, and the AX1477 makes that legible immediately: an octagonal case at 40mm sits flat enough at 10.7mm to avoid bulk on the wrist, and the alternating matte and polished sections of the blue finish give the angular profile somewhere to go in different light. The black dial works with that structure rather than against it, the layered sub-dials reading as part of the architecture rather than additions to it. The integrated bracelet is the detail that holds the whole thing together — matched in tone and finish to the case, it removes the visual break that a contrasting strap would introduce, and the dual-pusher folding clasp keeps the underside clean.

Reference
AX1477
Brand
Armani Exchange
Collection
Bass
Case size
40mm
Case thickness
10.7mm
Case material
Stainless steel
Case shape
Octagonal
Dial
Black
Crystal
Mineral
Movement
Quartz
Functions
Chronograph, Date
Water resistance
50m
Bracelet / strap
Stainless steel bracelet
Strap colour
Blue
Clasp
Folding clasp
Lume
Luminous
Retailer
F.Hinds
Learn more about Armani Exchange

Giorgio Armani launched A|X Armani Exchange in the United States in 1991, positioned below Emporio Armani as the group's most accessible line. Where the parent label drew on Milanese tailoring, Armani Exchange took its cues from street style and club culture, and priced itself accordingly.

Ownership took years to settle. A joint venture with Como Holdings was formed in 2005 to accelerate the line's growth, with Armani initially holding a minority stake. He bought a further quarter in 2008 and the remainder in 2014, bringing the brand fully in-house. In 2017 Armani Jeans was folded into it, consolidating the group's casual offering under one name.

The watches are made under licence by Fossil Group, the same manufacturer behind the Emporio Armani line, and they sit at a similar price point. The styling is the difference. Armani Exchange runs larger, brighter and more heavily branded than its sibling, with visible logos and bolder case treatments, which is the point rather than an oversight.

1991
A|X Armani Exchange launches in the United States.
2005
Presidio Holdings joint venture formed to expand the line.
2014
Giorgio Armani takes full ownership of the brand.
2017
Armani Jeans is folded into Armani Exchange.

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No longer listed

No retailer we track is currently selling this reference. The specifications below are kept for reference, and the page returns to normal if it is listed again.

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What the specifications mean

Strengths

  • 40mm suits most wrists
  • Luminous hands and markers for low light

Worth knowing

  • 50m suits rain and handwashing, not swimming
Best forEveryday wearTiming things
Less suited toSwimming

Armani Exchange AX1477 Blue IP alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

AX1477 Blue IP Chronograph Bracelet Watch - W65553 compared with 2 alternatives from other brands
SpecificationThis watchAX1477 Blue IP Chronograph Bracelet Watch - W65553AX1477Michael KorsMK6205 Women's Watch – 40mm Navy Dial Stainless SteelMK6205RotaryInspiration 41mm Blue Mens WatchRGB10103/05
Price£199£199£199
Case size40mm40mm40mm
Water resistance50m50m50m
MovementQuartzQuartzQuartz
StrapStainless steel braceletStainless steel braceletStainless steel bracelet
This watchClosely matchedClosely matched

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.

Water resistance explained

Will the glass scratch?

It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.

Sapphire, mineral and acrylic compared

Does it need a battery?

Yes. It is quartz, so expect a battery change every two to three years at a jeweller.

Quartz, automatic and solar compared

Is it a men's or women's watch?

Listed as men's, though at 40mm it sits in the range that suits anyone.

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