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Armani Exchange AX1963 Black IP Chronograph Bracelet Watch - W65446
Ref. AX1963
The Spencer collection sits at the bolder end of what Armani Exchange does — all-black PVD from case to bracelet, with gold-tone hands and baton indices pulling the dial back from pure stealth. The sub-dials are arranged in the standard stopwatch layout, but the wave-textured black dial keeps the face from reading as flat when the light catches it at an angle. At 44mm across and 13mm deep, this wears with presence rather than subtlety, and is better suited to a medium or larger wrist where the proportions resolve. The integrated link bracelet is sized by removing individual pin-and-collar links, so a proper fit is achievable at home with basic tools or quickly through any jeweller.
- Reference
- AX1963
- Brand
- Armani Exchange
- Collection
- Spencer
- Case size
- 44mm
- Case thickness
- 13mm
- Lug width
- 22mm
- Case material
- Black PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Black
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Armani Exchange
Giorgio Armani launched A|X Armani Exchange in the United States in 1991, positioned below Emporio Armani as the group's most accessible line. Where the parent label drew on Milanese tailoring, Armani Exchange took its cues from street style and club culture, and priced itself accordingly.
Ownership took years to settle. A joint venture with Como Holdings was formed in 2005 to accelerate the line's growth, with Armani initially holding a minority stake. He bought a further quarter in 2008 and the remainder in 2014, bringing the brand fully in-house. In 2017 Armani Jeans was folded into it, consolidating the group's casual offering under one name.
The watches are made under licence by Fossil Group, the same manufacturer behind the Emporio Armani line, and they sit at a similar price point. The styling is the difference. Armani Exchange runs larger, brighter and more heavily branded than its sibling, with visible logos and bolder case treatments, which is the point rather than an oversight.
- 1991
- A|X Armani Exchange launches in the United States.
- 2005
- Presidio Holdings joint venture formed to expand the line.
- 2014
- Giorgio Armani takes full ownership of the brand.
- 2017
- Armani Jeans is folded into Armani Exchange.
No longer listed
No retailer we track is currently selling this reference. The specifications below are kept for reference, and the page returns to normal if it is listed again.
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- Luminous hands and markers for low light
Worth knowing
- 44mm sits at the larger end
Armani Exchange AX1963 Black IP alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  AX1963 | R8873627005 | MK8494 |
|---|---|---|---|
| Price | £179 | £179 | £179 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Has the price changed recently?
It's currently at its lowest recorded price since we began tracking it. It's ranged between £179 and £239, today it's £179.
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