
Tap the image to enlarge

Emporio Armani Chronograph Two-Tone Stainless Steel Green Dial Mens Watch
Ref. AX1966
Sits in Emporio Armani’s upper tier here — more premium than three quarters of the Emporio Armani watches we list, which start at £100.
Price range £100 to £359 across 295 Emporio Armani watches in stock.Part of Emporio Armani's Spencer line, made under the Fossil Group with a Japanese quartz movement at its centre — reliable, shock-resistant, and entirely undemanding to own. At 44mm and 13mm thick it sits with some authority on the wrist, though the two-tone bracelet in silver and yellow gold-tone keeps it readable as a dress-adjacent piece rather than a pure sport watch. The textured forest green dial works well against the gold baton indices: it reads differently in shade than in direct light, and the chronograph subdials give the face enough structure to justify the case size. At 179 grams the bracelet has real weight to it, which suits the proportion. Link removal uses standard split-pins, so sizing it down is straightforward without a watchmaker.
- Reference
- AX1966
- Brand
- Emporio Armani
- Case size
- 44mm
- Case thickness
- 13mm
- Lug width
- 22mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Green
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Additional specifications
- Origin
- Made in Japan
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 5 collections
This watch appears in Stainless Steel Watches (2,616), Chronograph Watches (1,031), Watches 44mm and Over (784), Two-Tone Watches (372) and Green Dial Watches (345).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- Luminous hands and markers for low light
- One of Emporio Armani's more premium watches
Worth knowing
- 44mm sits at the larger end
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX1966 | SSB347P1 | PWOAA0522 |
|---|---|---|---|
| Price | £239 | £250 | £254 |
| Case size | 44mm | 43.9mm | 44mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Silicone strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference new, at £239. There is nothing to compare it against today.
Who are Goldsmiths?
Goldsmiths has been selling watches in Britain since 1778 and is part of the Watches of Switzerland Group, which is listed on the London Stock Exchange. They are an authorised dealer, so a watch comes with the manufacturer’s own warranty.
You may also like
In stock, and close on style and price






