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Emporio Armani Chronograph Gunmetal Stainless Steel Mens Watch
Ref. AX2823
Sits in Emporio Armani’s upper tier here — more premium than three quarters of the Emporio Armani watches we list, which start at £90.
Price range £90 to £359 across 281 Emporio Armani watches in stock.Part of Armani Exchange's Oliver collection, this is a watch built for a specific visual register: gunmetal PVD over steel, a matte black dial, and a bracelet that integrates flush enough to read as a single piece on the wrist. The blocky lugs reinforce that cohesion, giving the 40mm case a slightly architectural presence without adding bulk — at 11mm it sits closer to the wrist than most chronograph cases at this diameter. The dial is kept deliberately sparse: baton indices, slim stick hands, and subdials that do what chronograph subdials are asked to do without crowding the layout. It is a watch that earns its keep as a daily wearer for someone who wants the function without the sport-watch aesthetic.
- Reference
- AX2823
- Brand
- Emporio Armani
- Collection
- Oliver
- Case size
- 40mm
- Case thickness
- 11mm
- Lug width
- 14mm
- Case material
- Grey PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Grey
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 2 collections
This watch appears in Stainless Steel Watches (2,652) and Chronograph Watches (990).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 40mm suits most wrists
- Luminous hands and markers for low light
- One of Emporio Armani's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani Chronograph Gunmetal Stainless Steel Mens Watch alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2823 | RGB10104/24 | R8853153004 |
|---|---|---|---|
| Price | £219 | £219 | £225 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
14mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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